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MET-Rx and Droga5's New Campaign Challenges Us to Focus on Our Futures

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The integrated campaign goes live Monday, April 24th in the lead up to the NFL Draft

MET-Rx and Droga5's New Campaign Challenges Us to Focus on Our Futures

It’s not about the trophies.Elite athletes know they don’t have time to rest on their laurels - they’re focusing all their attention on training for the next game, their next rival, the next level. To them, what’s next is always more important than what’s resting on the shelves. So while trophies are a symbol of an athlete’s past accomplishments, what drives them forward is what they’ll conquer next.

Introducing the newest campaign from nutritional supplements brand, MET-Rx, which falls under The Nature’s Bounty Co umbrella. MET-Rx designs products to prepare athletes to take their training to the next level. The integrated campaign, created in partnership with agency, Droga5, will be live Monday, April 24th in the lead up to one of the biggest off-the-field sporting events of the year - the NFL Draft - a time when training for next is at the top of the list.

 

Newest spokesperson for MET-Rx is Leonard Fournette - former star running back and current projected top pick in the 2017 NFL Draft. Fournette is widely considered one of the most exciting players available for the upcoming professional football season. As an elite MET-Rx athlete who is always striving to achieve the next big thing, Fournette embodies what the new campaign communicates.

“Trophies are fine but they aren’t what define your success,” says Leonard Fournette. “Athletes get motivated by focusing on the next thing and training to get there. You can’t get distracted by shine. I appreciate that MET-Rx stands for that. I hope the campaign inspires young athletes to focus on what comes next.”

The new MET-Rx campaign is available online with various-length films, all featuring Leonard Fournette undergoing his next level training. On Thursday (4/27), just hours before Draft, Leonard will take over a live stream on the MET-Rx Facebook and Instagram pages, giving fans a behind-the-scenes look as he prepares himself for one of the biggest nights of his life.

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Client

Advertiser: MET-Rx / The Nature’s Bounty Co

Associate Brand Manager: Valerie Pillari

Brand Manager: Steve Scott

Chief Marketing Officer: Derek Bowen

VP of Marketing: Mike Messersmith

Post Production / VFX

Executive Producer: Paul O’Berine

Post Production Company: Carbon VFX

Print / OOH

Retoucher: Peter Gibson (Senior)

Creative Agency

Account Supervisor: Sara Fletcher

Art Director: Felipe Mollica

Associate Account Manager: Sean Tanner

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Comms Strategy Director: Eric Chow

Copywriter: Yahkeema Moffitt

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Data Strategist: Abiola Adeniyi (Senior)

Director of Art Integration: Cliff Lewis (Art Production)

Director of Film Production: Jesse Brihn, Bryan Litman ( Co-Directors)

Director of Integrated Production Business Affairs: Bryan Cosgrove

Director of Interactive Strategy: Niklas Lindstrom

Director of Print Services: Rob Lugo

Executive Producer: Tricia Lentini Himot

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Kelsey Robertson

Group Creative Director: Tim Gordon

Group Strategy Director: Jonathan Gadd

Junior Art Director: Fatima Jafri

Junior Copywriter: Mitchell Quesada

Music Supervisor: Ryan Barkan, Mike Ladman

Senior Producer: Alyssa Doman (Print)

Senior Producer, Film: Perry Kornblum

Strategist: PJ Mongell

Strategy: Colm Murphy (Co-Head)

Strategy Director: Anthony Mariello

Production Company

Director: Britton Caillouette

DOP: Max Goldman

Executive Producer: Tim Lynch

Producer: Karen Wolfe

Production Company: Farm League

Music

Mix: Cory Melious

Music Production: Human

Sound Production: Heard City

Offline

Edit Assistant: Tim Quackenbush

Edit Company: Whitehouse

Editor: Adam Marshall

Executive Producer: Caitlin Grady

Producer: Nick Crane

Categories: Health care, Beauty & Health

Droga5 New York, Mon, 24 Apr 2017 10:23:41 GMT