Messi, Luiz & Bolt Get Sweaty in TBWA Spot for Gatorade
The new Gatorade spot "Sweat It. Get It." celebrates what athletes sacrifice in sweat and what Gotorade helps them replace. Because with every brutal practice, lonely work out, hard win or less, athletes leave a little piece of themselves behind. Sweat. It says, "I was here, and I gave it my all."
Credits
Client: Gatorade
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Sr. Art Director: Annie Johnston
Sr. Copywriter: Kathleen Swanson
Executive Producer: Sarah Patterson
Producer: Alicia Portner
Executive Project Manager: Karen Thomas
Project Manager: Parker Adame
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Brand Manager: Robyn Baker
Brand Manager: Catherine Fishback
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Traffic Manager: Jerry Neill
Production Company: Smuggler
Director: Henry Alex Rubin
Partner: Patrick Milling Smith
Partner: Brian Carmody
COO: Lisa Rich
Executive Producer: Lisa Tauscher
Head Of Production: Andrew Colon
Line Producer: Grace Bodie
DP: Ken Seng
Editorial: Whitehouse Post
Producer: Joanna Manning
Editor: Adam Marshall
Assistant Editor: Keith Hamm
Post EFX: The Mill
Executive Producer: Enca Kaul
Producer: Dan Roberts
Shoot Supervisor: Bill Higgins
2D Lead Artist: Bill Higgins
2D Artists: Bill Higgins, Yukiko Ishiwata, Geoff DuQuett
Colourist: Greg Reese
Music: New World Sound “Aye”
Sound Design & Final Mix: Lime Studios
Mixer: Rohan Young
Sound Design: Rohen Young
