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Messi, Luiz & Bolt Get Sweaty in TBWA Spot for Gatorade



Smuggler shoots "Get it. Sweat It" campaign

Messi, Luiz & Bolt Get Sweaty in TBWA Spot for Gatorade

The new Gatorade spot "Sweat It. Get It." celebrates what athletes sacrifice in sweat and what Gotorade helps them replace. Because with every brutal practice, lonely work out, hard win or less, athletes leave a little piece of themselves behind. Sweat. It says, "I was here, and I gave it my all."


Client: Gatorade 
Executive Creative Director: Brent Anderson 
Global Creative Director: Jayanta Jenkins 
Sr. Art Director: Annie Johnston 
Sr. Copywriter: Kathleen Swanson 
Executive Producer: Sarah Patterson 
Producer: Alicia Portner 
Executive Project Manager: Karen Thomas 
Project Manager: Parker Adame 
Managing Director: Peter Ravailhe 
Group Account Director: Blake Crosbie 
Brand Manager: Robyn Baker 
Brand Manager: Catherine Fishback 
Sports Marketing: Erika Buder 
Group Planning Director: Scott MacMaster 
Planning Director: Martin Ramos 
Planner: Rebecca Harris 
Junior Planner: Katie Acosta 
Junior Planner: Matt Bataclan 
Director of Business Affairs: Linda Daubson 
Senior Business Affairs Manager: Laura Drabkin 
Talent Payment Manager: Mirielle Smith 
Traffic Manager: Jerry Neill 
Production Company: Smuggler 
Director: Henry Alex Rubin 
Partner: Patrick Milling Smith 
Partner: Brian Carmody 
COO: Lisa Rich 
Executive Producer: Lisa Tauscher 
Head Of Production: Andrew Colon 
Line Producer: Grace Bodie  
DP: Ken Seng 
Editorial: Whitehouse Post 
Producer: Joanna Manning 
Editor: Adam Marshall 
Assistant Editor: Keith Hamm 
Post EFX: The Mill 
Executive Producer: Enca Kaul 
Producer: Dan Roberts 
Shoot Supervisor: Bill Higgins 
2D Lead Artist: Bill Higgins 
2D Artists: Bill Higgins, Yukiko Ishiwata, Geoff DuQuett 
Colourist: Greg Reese 
Music: New World Sound “Aye” 
Sound Design & Final Mix: Lime Studios 
Mixer: Rohan Young 
Sound Design: Rohen Young
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Categories: Energy Drinks, Soft Drinks

TBWA\Chiat\Day, Fri, 13 Jun 2014 10:18:27 GMT