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Messi, Bale & Co Bring World Together for Fifa 14

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W+K Amsterdam & AKQA get us in a frenzy with new TV ad & interactive 'World Tour'

Messi, Bale & Co Bring World Together for Fifa 14

Every year millions of people from all over the world are drawn into a frenzy of football fun with EA SPORTS™ FIFA and this year the launch of FIFA 14 brings them together like never before with the 'We Are FIFA 14' global campaign.


Created by Wieden+Kennedy Amsterdam, the 'We Are FIFA 14' film depicts an armada of football fun, led by none other than Lionel Messi. Driving a bright red FIFA van, Messi is the pied piper of FIFA 14, pulling a set of enormous TV screens suspended by parachutes behind him and attracting gamers of all shapes and sizes. But those who join the FIFA 14 armada are not on the usual sailing ships, but on lounges, couches, hammocks and beanbags, anywhere you play FIFA on wheels. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez 'Chicharito' and FIFA-loving celeb Drake, all getting their game on with everyday 'Joes'.

 


The 'We Are FIFA 14' journey continues online with the FIFA 14 World Tour, a website housed on the EA SPORTS main site and created by AKQA, that incorporates a further series of short films by W+K Amsterdam. Taking the form of an interactive 3D map, the site is a world of FIFA 14 inspired content waiting to be explored. From a Mexican FIFA 14 telenovela starring 'Chicharito', to an Australian FIFA exercise show with Tim Cahill, the FIFA 14 World Tour site leaves fans in no doubt that FIFA 14 is the most fun and social game on the planet.

 

Get involved with the interactive experience of the FIFA 14 World Tour at EASPORTS.COM/WeAreFIFA14.


Credits


ELECTRONIC ARTS                
SVP, Global Marketing    Todd Sitrin 
VP, Global Marketing     Jamie McKinlay
International Marketing Director    Oliver Hughes
Assistant Product Manager    Audrey Prince
Assistant Product Manager    Thomas Gaidier
Global Senior Product Marketing Manager    Matt Mckie
Senior Manager, Advertising & Media    Mark Evans
Senior Regional Marketing Director, Northern Europe    Andrew Tomkins
Director, Advertising    Dustin Shekell


Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director    Mark Bernath, Eric Quennoy
Creative Directors    Mike Farr, Pierre Janneau 
Art Director (TVC)    Ignasi Tudela
Copywriter (TVC)    Dave Smith
Art Director  (Digital)    Andy Parsons
Copywriter (Digital)    Fred Rodwell 
Head of Production    Erik Verheijen
Agency Producers    Erik Verheijen, Javier Perroud, Jaime Tan
Planner        Ben Armistead
Communications Planner    Richard Oldfield
Group Account Director    Kirk Johnsen
Account Director    Nick Campion
Account Manager    Kerstin Hagg
Studio Artist    Philip Cronerud
Project Manager    Janna Harrington
Business Affairs    Barrie Williams, Justine Young


‘WE ARE FIFA 14’ TVC CREDITS


FILM PRODUCTION
PRODUCTION COMPANY        GORGEOUS LONDON
Director    Stacy Wall
Director of Photography    Ben Seresin
Producer    Ben Link


EDITING COMPANY    
WORK
Editor        Ben Jordan
Edit Assistant    Ellie McNaughton


AUDIO POST        GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer        Raja Sehgal
Additional Tracklay     Tom Pugh


MUSIC    
Title        Some Place
Composer        Nick Waterhouse
Publisher     Shy Guy LLC
Artist    Nick Waterhouse


POST PRODUCTION        THE MILL
Flame    Dan Adams, Neil Davies, Pete Rypstra, Joe Tang, Ilia Mokhtareizadeh, Brad Wood
3D    Aidan Gibbons, Dan Moore, Marta Carbonell, Alberto Della Regina, Peter Agg, Michael Hunault, Jessica Soderstrom, Adam Darrah, Joakim Riedinger, Michael O'Donoghue, Liz Mitchell, Sergio Xisto, Scott Bono, Benoit Moranne
Telecine    Mick Vincent, Mikey Rossiter
Producer    Sophie Hogg
Nuke    Alexander Kirichenko
Final Cut    Charlotte Carr
Shoot Attend    Hitesh Patel
Concept    Alex Caldlow, Jimmy Kiddell, Geman Casado


DIGITAL ‘FIFA 14 WORLD TOUR’ CREDITS


AKQA
Executive Creative Director    Ivar Eden
Creative Director    Rob McIntosh
Senior Creative    Ron Engelbert
Senior Designer    Steve Wilcox
Designers    Joao Tavares, Joao Mestre
Account Director    Chris Henderson
Account Manager        Claire Knight
Project Manager    Jolly Banerjee
Technical Delivery Manager    Haralampi Staykov
Senior Creative Developer    Ferdi Koomen
Software Engineer    Eoin Roberts
QA Manager    James Davis
Senior Analyst        Anna Hughes    


FILM PRODUCTION
PRODUCTION COMPANY        100% HALAL    
Director    Nils Gerbens
Executive Producers    Gijs Determeijer, Gijs Kerbosch
Line Producer        Poeiwah Cheung


EDITING COMPANY    THE GENTLEMEN CLUB/MAGNESS ANIMATION
Editors        Will Judge, Justin Magness    


AUDIO POST        WAVE AMSTERDAM
Producer        Ben Tomlin
Sound engineers    Alex Nicholls-Lee, Randall MacDonald


POST PRODUCTION & VFX        MPC LONDON
Director    Tim Philips    
Producers    Jamie Loudon    
Colourist    Matt Osborne
Lead VFX artist    Jim Spratling
Matte painter        Callum Strachan
AFX animation        James Brocklebank, Timo Lenton
Nuke artists        Mike Simmons, Lisa Ryan
Smoke artist    Cynthia Lee


DIGITAL PRODUCTION
Senior Producer AKQA Film        Elin Tiberg
Photographer        Finn Taylor
Photographers Assistant        Arash Fatehi
Digital Operator         Nick Pearce
Retoucher        Sipke Visser

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Genres: Visual VFX

Categories: Gaming, Sports and Leisure

lbbonline.com, Tue, 10 Sep 2013 11:03:51 GMT