I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Merman Announces New Digital Arm - Mermade

Hires, Wins & Business 97 Add to collection

Execs from Maker Studios/Disney and Channel4 join new digital content company

Merman Announces New Digital Arm -  Mermade

Merman, the production company founded and run by award-winning duo Sharon Horgan and Clelia Mountford has today announced Mermade, the brand new digitally focused arm of the expanding business. Mermade will specialize in the creation of non-broadcast content of all shapes and sizes, funded by and for social and streaming platforms, brands and publishers, with a particular focus on short-form episodic.

Mermade gives creators control over their output, fostering new and original voices with subject matter that is not bound to convention,” explains Horgan. “The digital space allows us to create a format that fits the idea, instead of creating an idea to fit the format. The idea comes first. It’s about working with diverse creators and blurring the lines between TV, film and branded entertainment. It’s very exciting for us.”

The development of Mermade follows the 2017 expansion of Merman into LA and NY, and the launch of its branded entertainment and advertising division in both the US and UK. Merman Global Managing Partners Jeremy Rainbird in London and Kira Carstensen in Los Angeles will run Mermade, alongside Sharon Horgan and Clelia Mountford.

“Mermade is very much an extension of Merman,” comments Carstensen. “We make scripted and non-scripted premium short form episodic entertainment, brand-funded and beyond, for audiences who consume their content online and who are attracted to the truthful and irreverent shows they have come to expect from the Merman brand.”

The board of Mermade in the US and UK is bolstered by the addition of non-executive Directors Rene Rechtman and Dan’l Hewitt, both formerly of Maker Studios/Disney.

In the UK, former Channel 4 and All4 commissioning editor Joshua Buckingham has joined as UK Managing Director:

“We are already working with an electric mix of writers, performers and directors and with them we want to embrace the way audiences actually consume content and innovate storytelling accordingly.” added Buckingham.

The Development Director USA is Melanie Donkers, who joins the Mermade USA team from Pulse Films and Fullscreen where she was in Digital Development.

This document has been edited with the free version of the instant HTML edior. Try it here and use it every time for your projects.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Merman US, Tue, 25 Sep 2018 20:13:11 GMT