Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Mermaid Katy Perry and More Invite You to 'Stay Fabulous' in Las Vegas

Creative 488 Add to collection

Hooray Agency and Psyop partner up to create first-of-its-kind campaign for Resorts World Las Vegas

Mermaid Katy Perry and More Invite You to 'Stay Fabulous' in Las Vegas

To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, 'Stay Fabulous'.

This exciting campaign debuted during The Academy Awards broadcast on Sunday, April 25, and pioneers a new approach to technology in a large-scale commercial shoot. Referred to as 'Virtual Production', the technology merges VR and CGI to transport viewers into a new reality. These technologies are also used to build a heavily designed and stylized world which carefully blurs the line between physical and digital, never before done in a campaign on this scale.

'Stay Fabulous' also implements an LED volume to create a variety of digital worlds and features celebrity talent including Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd each ruling over their own fabulous domain.

“Resorts World Las Vegas is the most prominent development to come to Vegas in the last decade,” said Steven Seghers, CEO, Hooray Agency. “To match the groundbreaking nature of this announcement, we wanted to create a campaign that pushed the boundaries of how campaigns are made. By partnering with Psyop, we were able to leverage cutting edge technology to create an experience like no other.”

The technology used in "Stay Fabulous" was originally used in the making of The Mandalorian on Disney+, the first live-action series in the Star Wars franchise. To stay true to this Hollywood-style shoot, the "Stay Fabulous" production engaged Nant Studios, using much of the same team and cutting-edge approach from the American space western.

“We are honored to be part of the team to bring the compelling story of Resorts World Las Vegas to life,” said Chief Executive Producer, Justin Booth-Clibborn, Psyop. “Psyop’s passion is merging art and technology to create worlds, tell stories, and capture hearts and minds. The Resorts World team clearly shares that passion, so to collaborate with them, leveraging our expertise in design, real time CG technology and live action production, and push the creative possibilities, was literally fabulous.”

To meet the demands of this innovative commercial production, the large technical and creative team developed evolutionary workflows, allowing filmmakers to make never before creative changes in real time during the shoot including lighting, colors and animation within the sets. Applied lighting and animation processes were also employed to drive both practical and virtual light fixtures for immediate creative changes enabling production crews to see their scenes unfold as they are composed and captured on set.

“Stay Fabulous” will continue to roll out across digital and social platforms in the coming weeks.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
CREDITS

Agency of Record: Hooray Agency, Orange County

Client: Resorts World Las Vegas

CEO: Steven Seghers

Executive Vice President: Randy Stuck

Chief Creative Officer: Eric Stein

Creative Director: Christopher Leon

Creative Producer: Kevin Johnston

Creative Director/ Copywriter: Ted Trautwein

Agency Producer: Angela Castaneda

VP Marketing: Katelyn Raman

Account Director: Tracey McRae

Editor: Nelson Acosta (

Storyboard Artist: Bart Bus

Production Company: Psyop Director/Founding Partner

Chief Executive Producer: Justin Booth-Clibborn

Executive Producer: Noah Goldsmith

Head of Production: Andrea Panda

Line Producer: Saul Germaine

Director of Photography: Matthew Jensen

1st Assistant Director: Scott Harris

Production Supervisor: Kevan Dirinpour

Production Coordinator: Phoenix Lawton

Talent Coordinator: Kim Seko

Production Designer: Jeffrey Higinbotham

Art Director: Mike Martella

Art Coordinator: Nicki Nevlin

Costume Designer: Cris Araujo

Key Costumer: Andrea Peraza

Key Makeup: Stella Tzanidakis

Key Hair (Celine): Deanna Amore Marti

Key Makeup (Celine): Justin St. Clair

Key Costumer (Celine): Pepe Munoz

Key Makeup (Carrie): Melissa Schleicher

Key Costumer (Carrie): Emma Trask

Key Hair (Katy): Jesus Guerrero

Key Makeup (Katy): Michael Anthony

Key Costumer (Katy): Heather Picchiottino

Groomer (Luke): Paula Turner

Key Costumer (Luke): Lee Moore

Groomer (Zedd): Jaime Maloney

Post/Editorial: Psyop Producer

Virtual Production Supervisor: Lawrence Jones

Technical Producer: Kristin Carey

CG Supervisor: Pakorn Bupphavesa

2d Lead: Sang Lee

Flame Artist: Brandon Sanders

Editor: Loren Christiansen

Color: Marla Colour

Grading Colorist: Fernando Lui

Virtual Production Partner and Stage: Nant Studios

Gary Marshall: Director Of Virtual Production

Juan Nader: Supervisor Of Virtual Production Engineering

Fernando Rabelo: Virtual Production Technical Director

Julia Lou: Unreal Developer

Bryan Brown: Real Time Content Lead

Adolfo Sanchez: Stage Manager

Keaton Heinrichs: Operations Director

Unreal Engine Workflow Optimization and Creative Services : Extended Reality Group

Executive Producer: Evan Glantz

Producer: Zack Kingdon

Cg Supervisor: Patrick Beery

Sr. Tech Artist: Darron Granieri

Sound Design & Music: Squeak E. Clean Studios

Creative Director: Zac Colwell

Composers: Josh Hoisington & Zac Colwell

Sound Designer: Stuart St Vincent Welch

Final Mix Engineer: Stuart St Vincent Welch

Additional Recording: Stuart St Vincent Welch

Producers: Nicholas Doering & Danielle Toporoff

Psyop, Tue, 27 Apr 2021 13:55:31 GMT