Merkle Appoints Mark Atkinson as UK Chief Sales Officer

Merkle a leading technology enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson to the position of UK chief sales officer.

Mark’s appointment follows a period of further growth at Merkle in the UK and double digital new business growth for the sales team, with clients further increasing their services and capabilities across Merkle’s CXM offering to support their transformation programmes. This expanded role will help clients work with Merkle in a way that will drive the integration required to help clients organise themselves around the ultimate outcome of delivering against consumer’s expectations. 

Formerly the VP Adobe EMEA alliance and enterprise sales lead for Merkle, Mark will lead the UK sales team and manage Merkle’s UK alliance activities in his new role to support the business’ growth ambitions.

Mark moved to Merkle in 2021 from his previous role as UK head of platform and specialist sales at Adobe, bringing with him a powerful network and expertise across all of the major CX, content, commerce, B2B, and platform solutions. After more than seven years in software sales at Adobe, engaging with major brands across a range of industries, Atkinson formed part of the UK leadership team tasked with driving value from the specialist sales organisation and a strong focus on employee engagement, sales execution, and personal development.

Merkle pivoted to become a CXM company in 2020, in response to the growing requirement among brands to deliver a total customer experience across every interaction a consumer has with them. Merkle helps clients navigate the complex data and technology decisions required to deliver against customer expectations, through its analytics, data and martech, media and strategy & transformation practice areas, helping them become adaptive organisations that continuously evolve to meet ever-changing consumer expectations.

Anne Stagg, CEO, Merkle UK said: “Merkle has seen huge growth across our entire CXM offering, with the UK sales team delivering new business growth of 10.3% in 2021. Mark’s experience at Adobe and his expertise across the industry makes him the perfect choice for this role. I’m delighted that Mark will be leading this hugely successful team and will be a critical asset in our growth ambitions.”

Mark Atkinson, UK chief sales officer said: “Merkle’s CXM proposition is proving extremely popular with organisations wishing to deliver a contextually relevant, consistent, and seamless experience to their customers. They are looking for a trusted partner to help them realise the value of their investments across data and digital technology, but also to provide support across all aspects of their transformation journey.”

“Starting from a solid foundation I’m extremely confident that this team, alongside our outstanding client success teams, will continue to drive value for our clients and prospects. You only have to listen to our clients’ feedback to understand that it’s not just about the outcome and return delivered, but how Merkle connects with our clients and shares in our mutual success."