Merkle has appointed Greg Womack to the newly-created role of vice president of enterprise sales, EMEA. Womack joins the agency from Adobe, where he was director of strategic accounts.
This appointment follows an unprecedented period of double-digit growth for Merkle over the past 12 months. It also responds to the growing demand from brands to maximise value from existing technology investment and ensure that they have the right technology in place to answer their business needs.
In his new role, Womack’s primary focus will be building on this growth by delivering people-based platforms and solutions to clients at scale across the EMEA market. As vice president of enterprise sales, he will lead the Salesforce alliance partnership, selling across Merkle’s portfolio of services including technology, solutions, data, and CX. Womack will also help to define Merkle’s broader sales strategy around marketing technology, with a focus on expanding and identifying new channels to drive people-based marketing.
In his previous role at Adobe, Womack managed a team of Solution Sales Specialists and led the company’s top 16 headquartered accounts. He brings with him over 20 years of experience in solutions-selling and driving best-in-class CRM solutions across B2C and B2B clients, with particular expertise in finance and insurance.
Margaret Wagner, executive vice president, chief growth officer EMEA, said of Womack’s appointment: “Adding Greg to our team is a fantastic opportunity to bring deep platform technology and software expertise to our people-based marketing services offerings. His experience in software solutions, and his long list of clients, will be intrinsic in helping to further accelerate our growth.”
Greg Womack added: “Of all the agencies I partnered with in my time at Adobe, Merkle was the one that stood out. In this role, I’ll not only have the opportunity to work with some truly fantastic people, but also leverage my experience in data, technology, sales and leadership across an impressive client roster. Driving transformational change for customers, and being able to deliver ground-breaking people-based solutions with this group of people, was too good an opportunity to ignore.”