Creative agency barrettSF has hired Meredith Karr, as associate creative director, to work on its 2K WWE, Cost Plus World Market, Rubio’s Coastal Grill, and Zappos accounts, as well as new business.
Meredith held the same position at MAL\FOR GOOD in Los Angeles, having joined that agency in February 2016 as a copywriter before being promoted to ACD. An offshoot of Media Arts Lab, MAL\FOR GOOD focuses solely on purpose-based advertising, and Meredith worked on several for-profit and not-for-profit clients, including NPR, the One Love Foundation, Earth Justice and XQ Institute.
Before that, she worked at Venables Bell & Partners as a copywriter from 2012 to 2016. Meredith began her advertising career in September 2009 at Walt Disney Co.’s internal agency, Yellow Shoes Creative Group.
“Meredith is a creative superstar in the making. We’ve been trying to hire her for three years, and we finally wore her down. We’re an ambitious place, and she will be a huge part of what we’re building here”, commented Jamie Barrett, Executive Creative Director.
“barrettSF’s client roster is incredibly diverse, which will allow me to flex my writing muscles over an array of tones,” Meredith said. “But the thing that excites me most is the people at barrettSF. If I've learned anything thus far about advertising, it's that surrounding yourself with good people makes all the difference in the world.”