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Meredith Chase Joins Swift as VP of Client Strategy


Chase was founder and principal of the strategic marketing firm Guidance Counsel

Meredith Chase Joins Swift as VP of Client Strategy

Swift, a POSSIBLE agency, is pleased to announce the appointment of Meredith Chase as Vice President of Client Strategy.

At Swift, Chase will oversee Strategic Planning, Creative Sciences, and Community Management, uniting the strengths of each department to uncover the most relevant consumer truths and build insightful briefs.

“We are incredibly fortunate to have Meredith leading client strategy at Swift,” says Liz Valentine, co-founder and CEO. “She brings a wealth of knowledge that allows us to better meet the changing needs of our clients and provide longer-term brand and business strategy.”

Meredith Chase adds: “I am thrilled to work with such a strong and varied roster of clients and a seriously talented creative team. Swift has everything in place to ramp up brand and business strategy, and I’m looking forward to putting my expertise to work in such a dynamic environment.”

Before joining Swift, Chase was founder and principal of the strategic marketing firm Guidance Counsel. While there, she partnered with Under Armour to help re-position its women’s business and developed the strategy that drove the company’s most successful campaign ever: “I Will What I Want.” Regarded as one of the most outstanding brand campaigns of 2014, “I Will What I Want” increased sales 28 percent and has earned the industry’s highest accolades. The campaign won 11 Cannes Lions, including the Grand Prix for Cyber; Effie Gold, four One Show Golds and 2014 Marketer of the Year.

The work has now been recognized once more with the Jay Chiat Grand Prix for Strategic Excellence, underscoring the belief that great creative starts with killer insight and a great strategic brief. The Jay Chiat Award recognizes the best strategic thinking, marketing, media, and advertising around the world.

Meredith Chase possesses a keen talent for creating effective brand strategy and has more than 20 years of experience in advertising, brand marketing, and consumer insights. Her deep knowledge gained from working on both the client and agency side is invaluable in solving clients’ biggest brand challenges.

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Genres: People, Mon, 26 Oct 2015 11:33:29 GMT