MerchantCantos Partners with Diaverum on Digital Transformation

MerchantCantos, the creative corporate communications agency, has partnered with Diaverum, a world-leader in renal care to assist with its global digital transformation.

Diaverum provides life-enhancing renal care to patients with Chronic Kidney Disease (CKD) enabling them to live fulfilling lives. As the largest independent provider in Europe, with more than 400 clinics in Africa, Asia, Europe, and Latin America, Diaverum were looking to deliver a more seamless digital experience. MerchantCantos responded by refreshing the visual identity to communicate their purpose and reveal an innovative, flexible business tailored to the customers ever-changing needs.

The patient-focused design has a warm and human tone, combining a refreshed colour palette with a modern and conversational font to communicate a passionate and service driven business with real personality. The new Diaverum website is organised around a global, modular and fully responsive design system that offers tailored content and will continue to develop with country websites and full localisation.

Empowering patients and elevating their voices within the industry was the main focus for this project and because of this the new identity evokes compassion and emotion and the layouts actively use layering to communicate the sense of care.

James McCobb, partner, digital at MerchantCantos, said: ‘‘Our bold new design puts people at the heart of Diaverum’s brand and represents the first of many exciting digital innovations to come. It has been a pleasure to work alongside the team at Diaverum, helping them transform patient care.’’

Dimitris Moulavasilis, CEO at Diaverum added: “We are very proud of our new website, which is a true reflection of our patient-centred approach and our values, in digital form. MerchantCantos has been able to understand our purpose and brought our digital brand to life with a new visual identity and a beautiful corporate website. Acting as a true partner, they have delivered exceptional project management throughout, and provided an end to end solution within one agency. We are excited to partner with MerchantCantos as we continue our transformation journey."