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Merchant Gourmet Launches Plant Based Cookbook You Can Eat

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Uncommon creates limited edition seed filled cover designed to plant herbs at home

Merchant Gourmet Launches Plant Based Cookbook You Can Eat

Uncommon and Merchant Gourmet — the plant-based, healthy grains and pulses brand — has launched a new vegan cookbook: The Simple Plant-Based Cookbook, now available on Amazon. The cookbook contains over 60 tasty plant-based recipes using wholesome lentils, grains and chestnuts.

The project comes following Uncommon’s new strategic direction for the brand: ‘Appetite for change’ — which aims to encourage the UK to help the planet one meal at a time, by making plant-based food that tastes incredible.

The cookbook contains more than 60 ways to help the planet. For starters, you can plant the limited edition cover. It’ll grow basil, parsley, oregano and a bit of hope. The herbs are for the recipes. The hope is for the environment.

To launch the project, Uncommon created a limited edition cover which can be planted at home. The cover artwork also includes a striking black graphic design of a fork planted into the ground with roots growing from its base. The limited edition cover is made from recycled paper and contains real seeds — which can be planted to grow a range of herbs.

In the book, Merchant Gourmet will be sharing a wealth of simple, plant-based recipes perfect for any occasion, using its ready-to-eat pulses, grains and chestnut products.

All the recipes are deliciously plant-based and are designed to make it easy for anyone adhering to a vegan diet, or simply cutting down their meat consumption, rustling up tasty meals in minutes without the fuss.

Cooking plant-based can seem intimidating, but the recipes in the new cookbook are easy to follow, use simple ingredients, and most importantly are healthy and flavoursome. Spanning from 30-minute meals and one-pot wonders, to mouth-watering mains and luxurious plant-based puddings.

Lucy Jameson, co-founder, Uncommon said: “Helping to save the environment can feel overwhelming. But there’s an easy and delicious way we can stand up for the environment — simply by sitting down for a nice plant-based meal. Launching a cookbook felt like a useful way to bring to bear Merchant Gourmet’s incredible mission towards a new food system. One where we eat what’s good for us and the planet.”

Richard Peake, managing director, Merchant Gourmet added: “At Merchant Gourmet, we believe that eating food should not only be nourishing, but better for the planet — and should never be at the cost of time or taste. We’re really excited to share this project we’ve been working on with Uncommon and continue to be a catalyst for change in helping reduce meat consumption in the UK.”

The Simple Plant-Based Cookbook is available to purchase from Amazon now at RRP £16.99.


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Project Name: The Merchant Gourmet Cookbook. The plant based cookbook you can plant.

Client: Merchant Gourmet

Creative Studio: Uncommon

Categories: Food, Vegetarian / Vegan

Uncommon, Fri, 28 May 2021 14:04:22 GMT