Colmobil, importer of Mercedes - Benz in Israel, launches a new image campaign,
featuring a new advertising language under the concept Left Brain Right Brain.
The campaign revolves around the brain, composed of two opposing parts that complement each other. The left side is responsible for logical and analytic aspects while the right side is responsible for the creative and intuitive aspects.
The main message of the campaign is that Mercedes – Benz, like the brain, is a combination of opposites that combine to create something perfect: technological innovation, breakthrough engineering and advanced systems combine with inspiring design, creativity, passion and innovation.
The new campaign by Shalmor Avnon Amichay / Y&R Interactive, shows illustrations and images of the brain. Left Brain & Right Brain together create a whole that represents the values of Mercedes - Benz.
The campaign will include ads in daily newspapers, magazines and the Internet.
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam, Dror Nachumi
Illustrator: Gil Aviyam, Lena Guberman
Copywriter: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz