Mercedes-Benz has unveiled its most collaborative, fan-driven project to date, giving fans the chance to win tickets to the top music, sport and fashion events of the year.
The campaign centres on an interactive Facebook site, called Mercedes-Benz Social Reporter can be viewed here mbsocialreporter.co.uk
Mercedes-Benz Social Reporter invites users to upload their Tweets, videos, Instagrams, and blog posts to answer a challenge related to three different ‘sections’ comprising of music, sport and fashion.
Three of the best entries in each section are voted on by the community to win tickets to an event, including a Kasabian concert for music fans, the British Grand Prix for F1 fans, The Open Championship for golf entrants, and Fashion events for fashion followers.
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‘This puts the three-pointed star at the heart of credible two-way conversations with fans of the brand. By placing real content creators at the heart of the strategy, we halo fans and get to offer them amazing unrivalled content opportunities too. It is perfect social currency all round.’ said Andrew Mallery, Marketing Director Mercedes-Benz.
Categories: Automotive, Carslbbonline.com, Mon, 24 Jun 2013 10:09:14 GMT