Thu, 09 Nov 2017 21:45:47 GMT
“The smart fortwo electric drive is an ideal urban mobility solution for many reasons, including its small stature. To introduce the new model to Canada, we wanted to have some fun and prove that big ideas can come from small packages with an initiative as modern, fun and quirky as the vehicle itself,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada.
A team consisting of employees from Mercedes-Benz Canada and its advertising and media agencies, BBDO and OMD, set a new Guinness World Records title by using static electricity to hang 415 balloons from a single wall. The Guinness World Records title setting feat took place at a sound stage in Toronto’s west end on September 29, 2017.
“As adjudicators, we're called upon to judge, and often marvel, at the living embodiments of human imagination," said Philip Robertson, Guinness World Records adjudicator. "Mercedes-Benz achieved an electrifying Guinness World Records title, and introduced a new electric vehicle in an ingeniously creative way."
This electrifying accomplishment took careful planning and several rounds of testing. There was no blood, sweat or tears – moisture isn’t conducive to static electricity – but a lot of human energy to generate the electric charge required to suspend the balloons. Per official requirements, the balloons were inflated manually (a handheld pump was permitted) and no participants in the record-setting had product in their hair, as it would have artificially increased the adhesiveness of the balloons.
VP of Marketing: Virginie Aubert
Campaign Manager : Nicole von Donat
Campaign Director: Lesley McLelland
Marketing Manager: Nathalie Gravel
Advertiser: Mercedes-Benz Canada
Post Production Company: Ricochet
Producer: Brett Morris / Janice Rebelo
Director: Jordan Dashner
Executive Producer: Dave Lembke
Editor: Jason Grebski
Edit Company: Ricochet
Senior Art Director: Rebecca Dunnet / Ian Martin
Senior Copywriter: Owen Milburn / Angela Hamill
Strategist: Lily Wang
Account Supervisor: Dan LaCute
Account Executive: Alex Hughes
Group Account Directors: Jennifer Christen (VP)
Chief Creative Officer: Denise Rossetto / Todd Mackie
Categories: Automotive, CarsBBDO Toronto, Thu, 09 Nov 2017 21:45:47 GMT