Mercedes-Benz Becomes One with Wind Power for Green Electricity Switch

Mercedes-Benz latest film from Publicis Emil sets the stage for the switch to 100-percent-green electricity sourcing for production at Mercedes-Benz AG’s own factories. 

Mercedes-Benz is using a cinematic homage to the wind and the more than 130-year power struggle with this force of nature to set the stage for the sustainable message that, as of 2022, it will use electricity drawn entirely from renewable energy sources for factories owned and operated by Mercedes-Benz AG. 

In Germany, green electricity procurement have been secured not only for passenger car production plants, but for all Daimler sites. This also includes the German van, truck and bus factories as well as the central and administrative units – a total of more than 100 locations. To this end, Mercedes-Benz is expanding its green power portfolio in Germany, with a green power mix derived from a combination of solar, wind and hydro power. The generation of the green electricity is synchronised with its consumption. A green power concept of this type and scale is so far unique in Germany. The company is thus making a significant contribution to the expansion of renewable energy in Germany and to the energy transition. 

CO2-neutral production is a key milestone in Mercedes-Benz’s sustainable, integrated business strategy, which takes account of the company’s entire value chain. 

Since the invention of the automobile in 1886, Mercedes-Benz has been engaged in an ongoing battle with the wind to improve the aerodynamics of its vehicles and thereby reduce fuel consumption and emissions. With the use of green electricity in its production facilities,  this power struggle is now transforming into a positive partnership. 

Mercedes-Benz is joining forces with the wind – this thinking forms the basis of the visual concept. The wind turbine, which symbolises renewable energy, and the Mercedes star, the three points of which look very much like rotor blades, come together. With the help of light and smoke, the wind turbine transforms into the Mercedes-Benz logo – on a giant scale of 120 x 70 metres. It creates an imposing brand installation that can be seen from miles away. 

"The continuous reduction of our carbon footprint is a key part of our commitment to sustainable mobility. There are a variety of measures for this in all areas of the company. One of them we have staged emotionally with this film in order to illustrate this brand promise to our customers and fans."