Mercedes-Benz and Thai Health Partner with BBDO Bangkok to Help Doctors Identify Patient Pain

With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world.

 

Mercedes-Benz Sprinter has long been associated with medical organisations around the world – since 1977 – and provides medical access to the most remote locations thanks to the car’s durability and functionality.

 

The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality.

The partnership resulted in the development of a universal language that transcends the borders of languages – ‘The Universal Language of Pain’. It is a symbol system that helps doctors diagnose every known illness without using verbal language. Each pain symbol is designed based on instinctive shapes and forms that are instantly relatable to everyone.

 

The symbol system overcomes language barriers and leads medical personnel to the right diagnosis of different illnesses.