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Mercado McCann Says a Final Goodbye to Failing Appliances for Philco

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Landia's Julián Fernandez highlights the advantages of a shiny, brand-new Philco appliance

Mercado McCann Says a Final Goodbye to Failing Appliances for Philco

Mercado McCann gently taps into the controversial concept of euthanasia to create its first campaign to Philco home appliance brand.

The TV commercial shows how people can become emotionally attached to their everyday home appliances and fail to acknowledge when the time has come to dispose of their old friends. The ads subtly highlight the advantages of a shiny, brand-new Philco appliance.

"Brand communication must encompass a share of realism and commitment, and this TV campaign not only presents that, but also raises some ideas to reflect on,” says Marcelo Romeo, Marketing and Communications manager of Philco in Argentina. “We know it is a strong bet and we are very pleased with the result. Mercado McCann was able to give the brand a tone of voice and a narrative according to Philco’s brand history and portfolio.”

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Advertiser: Philco.

Post Production / VFX

Post Production Company: Sergio Pickelny

Creative Agency

Art Director: Camila Perez

Client Servicing: Agustín Coste/ Agustín Castellanos/ Sofía Medina

Creative Agency: Mercado McCann

Group Creative Director: Martin Mercado / Darío Rial / Diego Tuya

Producers: Agustín Borgognoni/ Felipe Calviño

Production Company

Director: Julián Fernandez

DOP: Mex Ledesma

Executive Producer: Adrián D´Amario

Producer: Lucio Fiorentini

Production Company: Landia


Music Production: Papa Music

Sound Design: Elefante Resonante


Editor: Michelle Gualda

Genres: Comedy

Categories: Home Appliances, White Goods

McCann LATAM, Thu, 08 Jun 2017 10:26:11 GMT