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Menulog Takes Macca’s to the Streets in Tasty New Campaign

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McCann Sydney's campaign shows Menulog delivery driver Rudy and a McDonald's employee hitting switches as they drive through the city delivering food in an iconic orange Menulog Low Rider

Menulog Takes Macca’s to the Streets in Tasty New Campaign

Menulog has officially announced the 2021 continuation of its delivery partnership with Macca’s in a new campaign by McCann, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador, Snoop Dogg.

The 30 second TVC, which launched yesterday, shows Menulog delivery driver Rudy, played by Rudy El Kholti ('Mister Italia' 2019, 'Bachelorette' 2020) and McDonald's employee, Karl, hitting switches as they drive through Sydney, delivering Macca's in an iconic orange Menulog Low Rider.

McCann chief creative officer, Ben Coulson, said the campaign was: "a fun take on an old vibe, perfect for celebrating the delivery partnership."

Simon Cheng, Menulog chief marketing officer, remarked that the partnership is an exciting move for the brand and is thrilled to be able to showcase the collaboration with Macca’s to Australians. He commented: “Macca’s and Menulog have a similar ethos – it’s genuine, fun and playful – and as such, it was important to communicate our partnership in an authentic and light-hearted way. There’s something special that happens when the magic of the iconic golden arches meets the swagger of our bright orange Menulog Low Rider.” 

The campaign went live with a 15-second and 30-second TVC on the 16th February, followed by out-of-home spots and social media integration. 

Australians are now able to order Macca’s on Menulog from over 900 McDonald’s restaurant partners, with free delivery on Macca’s orders for the month of February.


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Client

Client: Menulog

CMO: Simon Cheng

Head of Brand: Fiona Bateman

Senior Marketing Manager: Rami Tamer

Agency

Agency: McCann

CCO: Ben Coulson

Executive Strategy Director: Roshni Hegerman

Senior Business Lead: Caroline McLaughlin

Senior Account Manager: Isabella Best

Creative Directors: Daniel Miller and Christian Duffy

Senior TV Producer: Nikki Jones

Production

Production company: CUB

Director: Dean Ginsberg

Producer: Jackson Fysh

Categories: Retail and Restaurants , Food delivery platform

McCann Sydney, Wed, 17 Feb 2021 17:40:30 GMT