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Mentos Launch 'Turncoat' For New Mentos UP2U


One pack, two flavours, you can’t loose

Mentos Launch 'Turncoat' For New Mentos UP2U


In the second half of 2011, Perfetti Van Melle’s Mentos® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you.
 They enlisted BBH to handle the creative and Rattling Stick to produce.
In ‘Turncoat’ we see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”.
The campaign launched in Switzerland at the start of May and is currently being launched in Greece, France and Germany.  
Production Company: Rattling Stick

Director: Andy McLeod

Producer: Kirsty Dye

DoP: Stephen Blackman

Post Production: Jim Allen @ Big Buoy

Editor: Andy McGraw @ Stitch

Sound: Parv Thind @ Wave Studios

Music: Jonathan Goldstein

Client name and title: Corrado Bianchi, International Marketing Director 
Creative Team: Dan Bailey & Brad Woolf

BBH Creative Director: Marc Hatfield

BBH Producer: Chris Watling

BBH Strategic Business Lead: Richard Lawson

BBH Team Director: Tom Woodhead

BBH Team Manager: Nicolas Jayr

BBH Strategist: James Mitchell

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STITCH London, Mon, 21 May 2012 09:29:33 GMT