Mentos & BBH Say 'Don't Become Your Dad'

‘Stay Fresh’ encapsulates Mentos’ mission of helping the world be fresher by transforming the predictable moments of everyday life. The new campaign, ‘Don’t Become Your Dad’, continues the irreverent tone of previous Mentos advertising and depicts what can happen when you forget to ‘stay fresh’.

 

Created by BBH London, the three 30 second films play on the universal fear we have of prematurely turning into our parents. The ads show young guys who, much to the embarrassment of their friends, have the unfortunate tendency to deploy behaviours that are more suited to their fathers. There’s the guy who turns down the offer of a ride from two beautiful girls because their car doesn’t have seatbelts, and the student in the library unable to silence his embarrassing ringtone because he can’t work out how to use his mobile phone.

 

The series of comedic films were shot in LA by Tim Godsall through Biscuit Filmworks. Godsall also recently directed the Axe Apollo ‘Lifeguard’ and ‘Fireman’ films for BBH, and the Guardian ‘Own the Weekend’ campaign.

 

The campaign was created by BBH London creatives Simon Pearse and Emmanuel Saint M’Leux, and Creative Director  Marc Hatfield.

 

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Creative Credits

Client name and title: Corrado Bianchi, International Marketing Director

BBH Creative Team: Simon Pearse and Emmanuel Saint M’leux

BBH Creative Director: Marc Hatfield

BBH Producer: Peter Montgomery

BBH Strategic Business Lead: Richard Lawson

BBH Strategist: Ben Shaw

BBH Team Director: Tom Woodhead

BBH Team Manager: Lauren Blunden

 

TV - Production

Production Company: Biscuit Filmworks

Director: Tim Godsall

Executive Producer: Orlando Wood

Producer: Rick Jarjoura

DoP: Darko Suvak

Editor: Rich Orrick at Work Post

Post Production: The Mill

Sound Design: 750 MPH

Sound Mixing / Arrangement: Sam Ashwell

Music: Adelphoi

 

Poster - Production

Illustrator: John See

Producer: Andrea Kenyon & Helen Johnston

Post Production: Wellcome

 

Print - Production

Production company: Twenty Twenty

Photographer: Daniel Stier

Producer: Andrea Kenyon & Helen Johnston

Post Production: Wellcome

 

Exposure (where is this work running, country and media type):

Media: 3 x 30” TV, 1 x Poster, 1 x Press

First markets: Switzerland, Turkey, France, Germany

Exposure: Global