Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Mentos And BBH Want To Teach Us A Sweeter Way To Say Hello

Creative 459 Add to collection

The campaign went live in the UK this weekend during X Factor, with the 90s version running online and across socials

Mentos And BBH Want To Teach Us A Sweeter Way To Say Hello

A better way to say hello This week sees the launch of a new limited edition of printed candy by Mentos. The company wanted to use this opportunity to excite millennials with a product they know and love, but have forgotten in recent years. The candy category is always trying to find new ways to attract consumers; new formats, new flavours, new promotions.


But to disrupt the category they needed to start from a different place - our brand idea. Mentos helps people to make fresh connections. The worst thing about saying hello is when you get ignored. Imagine what it must feel like when you say hello a hundred times a day, like a hotel doorman or a newspaper man. That’s why they gave them a pack of Mentos Say Hello, turning every Mentos candy into a little help to connect. Each individual candy was printed with one of 40 challenges, varying from a simple high five to a smooth moonwalk. This simple candy was enough to bring the meaning back into saying hello, and showed Mentos turning strangers into friends, one candy at a time.

The campaign went live in the UK this weekend during X Factor, with the 90s version running online and across social. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Craig Cuchra, Aashish Kapoor, Cynthia Ducoroy, Danielle van Bakel

Brand Campaign Advisor: Gerard Orriols, Daan Simonis,

Post Production / VFX

Post Production Company: The Mill

Offline

Edit Company: Sound

Creative Agency

Business Lead: Julian Broadhead

Creative Agency: Shelley Smoler & Raph Basckin

Strategist: Tom Hargreaves

Strategy: Damien Le Castrec

Creatives: Callum Prior & Marc Rayson

Production Company

Director: Matthew Pollock

Producer: Ben Honou

Production Company: Independent Director

Production Assistants: Billy Dupee

Music

Sound Production: Strings & Tins

BBH London, Tue, 03 Oct 2017 12:49:02 GMT