World-leading mental health organisation
beyondblue has appointed TBWA\Melbourne and Clemenger BBDO Melbourne to
its creative agency roster following a competitive pitch.
Working
in partnership with beyondblue, both agencies will be responsible for
developing integrated campaigns that hold true to the organisation's
vision of helping all Australians achieve their best mental health
possible.
Says Nadean Weller, acting general manager, marketing and
communications, beyondblue: "beyondblue is delighted to have both
Clemenger BBDO and TBWA\Melbourne as part of its creative services
panel. Anxiety, depression and suicide impact the lives of all people in
Australia. We look forward to working with both agencies to create
cutting-edge behaviour change campaigns that will make a significance
difference to people's lives."
In a joint statement Mike
Napolitano, managing director, TBWA\Melbourne and Paul McMillan,
managing director, Clemenger BBDO Melbourne said: "Mental health is a
significant issue for society today, with three million Australians
currently experiencing anxiety or depression. We're both proud to be
working with beyondblue and look forward to bringing some innovative and
disruptive thinking to the table to help drive-forward their next
chapter of positive change within the community."
beyondblue is
the largest mental health organisation in the country. Since its
inception in 2000 it has been dedicated to improving the lives of
people, families and communities affected by depression, anxiety and at
risk of suicide:
https://www.beyondblue.org.au.