Men’s Wearhouse Is Turning #TBTs into Donations with Queer Eye's Tan France

It’s all about throwback photos in EP+Co's new campaign for Men's Wearhouse. Launching on July 1st, the campaign supports the clothing brand's annual Suit Drive - a clothing drive meant to help men and women entering or re-entering the workforce. 

The campaign strategy plays off social media users posting #tbts on Instagram and Facebook to remind them of the clothes they once wore – a reminder that these are perfect to donate to someone in need to help them get back on their feet and re-enter the workforce. “We needed a fresh approach to drive up participation in The Men’s Wearhouse Suit Drive in 2019. With over 407 million #tbt posts on Instagram in 2018 (the most used hashtag last year), we identified throwback culture as the perfect pop-culture invitation to open up more wardrobes than ever before” says EP+Co’s Emily Rule, VP planning director.

Through broadcast and social content, Queer Eye castmate, stylist and social influencer Tan France is working with Men’s Wearhouse to invite the world to pledge to donate to the Men’s Wearhouse Suit Drive. By simply by using #ThrowbackAndDonate on a #tbt post, the brand is encouraging friends to get involved.

For those who pledge to give back, Men’s Wearhouse will be giving 50% off their next purchase. It’s their way of saying Good on You for helping someone get their career back on track.