Men Face the Fear of Domestic Violence with FaceApp

Creative 167 Add to collection
VMLY&R Colombia launched the social media movement to show me what it's like to suffer injuries from domestic abuse
Men Face the Fear of Domestic Violence with FaceApp

While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. 

A significant total of 104 women were murdered, including Daniela Quiñones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women.

But what about men? Many of them have questioned what it might feel like being a woman in FaceApp. So, VMLY&R Colombia took this trend as an opportunity to show what it really means to be a woman in Colombia.

The team created a social media movement that made men reflect on how a tragedy is becoming something so normal.

VMLY&R started a conversation that we hope will never end.

Are you wondering how it feels to be an abused woman?


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Maisa Foundation

Agency: VMLY&R Colombia

Chief Creative Officer: Santiago Cuesta

Creative Director: Andrés Bolivar

Art Directors: Cristian Forero, Andrés Gómez          

Copywriter: Santiago Gómez

Categories: Awareness, Corporate, Social and PSAs

VMLY&R - LATAM, 1 month ago