Memac Ogilvy has named globally recognised creative Till Hohmann as its new chief creative officer for the MENA region. Hohmann rejoins the agency, having served as its UAE Executive Creative Director from 2007 to 2010.
Till will be responsible for uniting the group’s five core capabilities under one modern creative offering. He will be dedicated to sustainable and innovative growth for major clients in Advertising, Brand, and Content; Experience; Public Relations; Healthcare; and Growth & Innovation, across the MENA region.
Till steps into the role following time with Geometry and his work transforming and launching the creative commerce company under VMLY&R COMMERCE as chief creative officer for EMEA. He will oversee the creative product for Memac Ogilvy’s 13 offices across 11 markets.
The announcement reaffirms Memac Ogilvy’s commitment to being its client’s most effective partner for growth, with creativity as the cornerstone of that offering.
During his previous tenure, Till helped pioneer innovative, digital, brand, and social offerings, restructuring the agency’s creative product and helping drive major growth in the midst of the global recession. Memac Ogilvy became one of the most successful agencies in the region during those years, being named Agency of the Year at Lynx 2010.
Since then, Till has matured into one of the world’s top creative talents, earning numerous global accolades with Grey, JWT, WPP, VMLY&R Commerce, Munich based Serviceplan Campaign 1 GmbH, and more, in London, Berlin, Hamburg, Singapore, and other markets.
“Till believes in the power of ideas shaped differently. Business-defining and change-driving ideas. The kind of ideas the Ogilvy Group is renowned for across the globe,” said David Fox, Memac Ogilvy’s chief executive officer.
“Since departing these shores more than a decade ago, he has grown into one of the world’s most notable creatives, delivering work for many sectors, and being recognised at the industry’s most prestigious award shows worldwide. He is a proven leader and expert in achieving growth for clients not only financially, but responsibly, sustainably, and culturally.”
The incoming Till Hohmann added: “The MENA region is one of most diverse, unique, and interesting in the world. The ambition of brands to do new things, lead their industries, and connect with their young, impassioned populations has always inspired me. I’m thrilled to be back. The work Memac Ogilvy is doing in the region, coupled with the Group’s global mandate made this opportunity impossible to turn down. I look forward to working with our incredible suite of clients, as well as our burgeoning talent, under the leadership of Foxy.”
Till replaces Juggi Ramakrishnan, who served as chief creative officer for three years.