Tue, 19 Jul 2022 14:59:38 GMT
With temperatures in London hitting highs of 40 degrees (104 °F), Magnum and LOLA MullenLowe Madrid have quickly reacted with posters of melting Magnums.
The 24-hour campaign is composed of five different poster designs placed in bus shelter sites around the city, in which you see the repercussions of the record temperature on the classic Magnum ice-cream stick. All accompanied by the headline: ‘On the hottest day ever, enjoy it before it melts.” The campaign is also set to run on social media.
"The whole of the UK is feeling the heat today and what better time to cool down with a Magnum. This fun yet elegant creative showcases how beautiful and appetizing Magnum can be, even when melting. We hope our Magnum ice creams offer a much-needed moment of pleasure on the hottest day of the year," says Victoria Shimwell, Magnum marketing manager UK&I.
The posters will only run on Tuesday 19th July, before the record temperature drops the following day. The pieces were crafted by photographer Ed Sanca and Illustrator Nicolas Germani.
Tomás Ostiglia, from LOLA MullenLowe adds: “The iconicity of the Magnum stick is what makes it possible to show a melting Magnum, while still making it look appetizing and elegant. We’re always on a quest to keep the brand delivering relevant work, but moreover, unexpected.”view more - Creative
CMO: Julien Barraux
Global Brand Director: Ben Curtis
Marketing Manager UK&I: Victoria Shimwell
Global Digital Experience Lead: Sara Neves Paixão
Creative Agency: LOLA MullenLowe
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Kevin Cabuli, Jorge Zacher
Creative team: Maria Lempicka, Ezequiel Scarpini, Josefina Mateo
Creative Trainees: Sara Armengol Abad, Paula Cobos Cuesta.
Head of Production: Felipe Calviño
Photographer & Postproduction: Ed Sanca
Illustrations: Nicolas Germani
Agency PR: Enrique Caballero
Categories: Food, DairyLOLA MullenLowe, Tue, 19 Jul 2022 14:59:38 GMT