Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Melting Cheese and TikTok Is a Recipe for Success for Ardmore

93

ADD TO COLLECTION

Ad for Dromona singled out by the platform as some of the best performing in the food and drink sector worldwide this month

Melting Cheese and TikTok Is a Recipe for Success for Ardmore

Ardmore's TikTok adverts for Dromona have been singled out by the platform as some of the best performing in the food and drink sector worldwide this month and have been shared globally on TikTok’s Inspiration Section alongside international brands like Subway and Tilda.

Ardmore used the platform to raise awareness of Dromona’s award-winning Butter and Cheese amongst younger consumers in new, different and engaging ways.

With TikTok providing an immersive, full screen and sound-on experience, Ardmore ensured the creative was tailored around the strengths of the platform. The team knew that audio is an immediate way to capture an audience’s attention on TikTok so this was central to the creative.

All other audio elements were removed, leaving only the SFX to create two sensory ASMR (Autonomous sensory meridian response) style ads. The cheese toastie ad proved particularly effective, almost creating a Pavlovian response when viewed — it’s amazing how inspiring melting cheese can be!

CREDITS

Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food, Dairy

ardmore, Tue, 23 Nov 2021 08:07:00 GMT