Mellow Mushroom Selects Dunn&Co. as Creative Agency

Dunn&Co., named a Small Agency of the Year by Ad Age in 2022 and a leading independent branding, advertising, and production agency, today announced that Atlanta-based Mellow Mushroom Pizza Bakers has joined its client roster. The pizza brand began its agency review in April with more than ten agencies. Dunn&Co. will provide creative execution, brand strategy, digital design, and media planning.

Mellow Mushroom is the originator of hand-tossed, stone-baked pizza, and has more than 160 locations in 19 states. Each Mellow Mushroom location maintains the fun, energetic and unique atmosphere that distinguishes Mellow Mushroom from the typical pizza restaurant.

The cornerstone of its menu is the stone-baked pizza featuring a crust made from all-natural ingredients, including Appalachian spring water. In addition, each restaurant offers munchies, burgers, wings, salads, calzones, hoagies and sandwiches, and craft cocktails, and local beers.

The pizza chain will celebrate its 50th anniversary in 2024 and has tasked Dunn&Co. both with building momentum leading up to their anniversary year, as well as creating a breakout campaign that effectively honours the occasion.

“As Mellow Mushroom approached its 50th anniversary, we recognised the opportunity to take our advertising to a new, creative place,” says Anne Mejia, VP brand development, Mellow Mushroom. “In Dunn&Co., we have found an agency with a winning combination of strategy, creativity, and media savvy. We look forward to working with them on our first connected television campaign and a big milestone 50th-anniversary campaign.”

“We’re incredibly excited. Mellow Mushroom is not only unlike any other pizza brand we’ve ever seen, they’re unlike any other restaurant concept we’ve ever seen,” said Troy Dunn, president, and CCO. “Having this amazing loyal following is exactly the kind of brand that makes us salivate. Their commitment to an extremely unique identity, coupled with their stone-baked pizza is going to provide us with a very rich creative canvas on which we can communicate.”