Thinkerbell has announced that it has been appointed to manage
Melbourne Racing Club's (MRC) media planning and buying after an
extensive competitive pitch. The appointment of Thinkerbell builds on
MRC's tradition of creativity and innovation.
Media will work closely with The Royals, MRC's long-standing creative
agency of record, and other agency partners. The appointment takes
effect this month.
Says Peta Webster, chief
commercial officer, MRC: "What every client wants is not only
innovation, but also someone we can trust emphatically to do the right
thing. Margie and her team radiate integrity and passion. Further, their
approach to media is strategically succinct and provides a future
Says Margie Reid, managing
partner, Thinkerbell: "MRC is an incredibly innovative business and we
look forward to working with the team to grow their entertainment
offering. It's fantastic to be working with MRC as it's media agency and
we are excited to provide a healthy dose of measured magic."