Melanie Cook Joins SapientNitro APAC

 

 

Continuing to expand the executive team in APAC, SapientNitro part of Sapient (NASDAQ: SAPE) has hired Melanie Cook previously at Saatchi & Saatchi, to the Head of Strategy to oversee Singapore and Hong Kong strategic teams. 

 

Singapore based Cook will report directly to Managing Director Kim Douglas and will lead the strategic development of all the agency’s clients including; Unilever, MetLife, Moët, EYS as well as global clients Citibank and Coca Cola. Cook will also oversee the development and growth of the strategy team in APAC.

 

Of the move Cook said “As a systems scientist I see the world as an ecosystem interconnected by the shared experiences between individuals, communities and businesses. They are a powerful force shaping the world today. SapientNitro has the creativity and expertise to create emergent experiences in the digital space that empower us all to shape tomorrow and that's a tantalising proposition.”

 

Cook brings local and global insights to APACs rapidly changing consumer landscape having worked across a variety of agencies both in the UK and across Asia, most recently as Head of Strategic Planning at Saatchi & Saatchi in Singapore. With over fifteen years industry experience Cook has worked with a multitude of multinational clients including; P&G. Unilever, Tesco, Lenovo, Toyota, Lexus.

 

“Melanie is a great fit for us. She is passionate about her clients succeeding, and thinks the way we do here at SapientNitro; that we should enable brands to better connect with their customers in more powerful, lasting ways. What struck me about Melanie was her ambitious and creative thinking, supported in parallel by a keen analytical viewpoint – not something most folks have in balance. She will make an immediate impact for us I am sure” said Kim Douglas, Managing Director.

 

It’s a further senior talent bolster for the agency which has seen the likes of Andy Greenway, Regional Creative Officer also join this past year.  The hire of Melanie Cook reflects SapientNitro’s continued dedication to partnering with world-class talent. Cooks appointment starts immediately.