Mekanism
Thu, 02 Jul 2020 10:54:25 GMT
As Seattle begins to enter phase two of its reopening plan and with many billboards in the city left unoccupied, Mekanism teamed up with Lamar Advertising on a pro-bono OOH campaign to help support small businesses. To galvanise local residents to shop local and support local beloved businesses, Mekanism handpicked five minority-owned businesses to spotlight on billboards throughout Seattle.
The businesses include:
The OOH campaign will be featured on $10,000 worth of free advertising space donated by Lamar Billboards -- and this is just the beginning, as Mekanism hopes to encourage and identify more media companies to donate their services and space with this campaign. You can find the artwork here, which was inspired by the funky, creative local vibe of the city, and crafted to tap into our new normal. The billboards are running from 6/29 until 7/27 and potentially longer.
“Seattle has amazingly resilient small businesses that are the fabric of our communities and neighbourhoods. As we all enter this new phase of business as usual, we aimed to create art that reflects a very unusual time,” said Rachel Carlson, creative director of Mekanism Seattle. “We are proud to collaborate with Lamar to support these local businesses and hope others will donate their services to do the same.”
“Lamar has an extensive history of supporting the communities in which we operate that dates back to 1902. We’re excited to partner with Mekanism in the execution of their Seattle Small Biz initiative,” said Korbe Palmer, vice president/general manager of Lamar Advertising.
Creative Agency: Mekanism
Co-Founder & Partner, Chief Creative Officer: Tommy Means
Creative Director: Rachel Carlson
Associate Creative Director/Copywriter: Max Eastman
Junior Art Director: Matt DeMilner
Junior Copywriter: Jus Foster
Designer: Alex Brubacher
Managing Director, Seattle: Lisa Zakroff
Head of Marketing & Communications: Meagan Cotruvo
Associate Director of Strategy: Anna Rainwater
Marketing & Communications Manager: Emma Swanson
Brand Coordinator: Anna Fekingstad
Director of Production & Business Affairs: Kati Haberstock
Integrated Producer: Meghan Miller
Production Studio Manager: Jose Paz
OOH Agency: Lamar Advertising
Vice President / General Manager: Korbe Palmer
Assistant General Manager: Brendon Smith
National & Import Sales Coordinator: Diana DuBois