It’s launch time for Call of Duty: Ghosts, the dawn of the next generation of Call of Duty. In anticipation, 72andSunny worked with Activision to create a campaign that harnesses the excitement and momentum felt around the world by all of Duty fans as they countdown.
This year’s campaign has culminated in the live action trailer “Epic Night Out”, reinforcing how anything can happen when you sit down to play Call of Duty. Directed by James Mangold and featuring Megan Fox, “Epic Night Out” is the story of 4 friends in Vegas out to have the best night of their lives, all set to Frank Sinatra’s “Live Until I Die”. Their one goal - to live as big as they can and have as much fun as possible along the way.
Credits
CLIENT: Activision Publishing
PRODUCT: Call of Duty: Ghosts
TITLE: “Epic Night Out”
Clients: Activision Publishing
CEO: Eric Hirshberg
EVP, Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: Todd Harvey
Sr. Director, Consumer Marketing: Matt Small
Director, Consumer Marketing: Carolyn Wang
Consumer Marketing Manager: Karen Starr
Associate Consumer Marketing Manager: Andrew Drake
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director, Writer: Josh Fell
Creative Director, Designer: Rey Andrade
Lead Writer: Jed Cohen
Lead Designer: Jeremy Wirth
Writer: Matt Spicer
Designer: Will Lindberg
Jr. Designer – Drew Vaughn
Lead Strategist – John Graham
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Senior Producer: Eric Rasco
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Director: Luke Lamson
Brand Manager: John Moloney
Brand Coordinator: Justin Gonzaga
Production Company: Aero Film
Director: James Mangold
DP: Kramer Morgenthau
Executive Producer: Lance O’Connor
Line Producer: Mary Church
Editorial: Union Editorial
Editor: Jono Griffith
Jr. Editor: Jason Lucas
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross
Visual Effects: The Mill Los Angeles
Mix: Lime Audio post
Mixer: Rohan Young
Assistant: Jeff Malen
Sound Design: The Formosa Group
Supervising Sound Designer: Per Hallberg