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Megaforce Swings in the Rain with Surreal-but-Slick Festive Dance Routine for Burberry

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In collaboration with Riff Raff Films, the fashion brand showcases its weatherproof clothing range by battling the elements accompanied by stripped-back version of renowned musical hit
Megaforce Swings in the Rain with Surreal-but-Slick Festive Dance Routine for Burberry
Burberry and Megaforce - two big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind). Burberry’s ’Festive’ campaign follows Megaforce’s magical formula of larger than life grandeur grounded in the reality of human experience - in this case, friendship in the face of adversity.

An impeccably dressed quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff.

Get ready to fall in love with these four Frenchmen all over again.

The team at Megaforce commented: “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film ‘Singin’ in the Rain’ came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.”

Matthew Fone, Riff Raff Films owner, said: “The most pleasing thing for me about this collaboration, is how Megaforce took the brief of capturing what Burberry stands for today alongside its prominent heritage; and made a festive film that encapsulates the notion of both, in a simple metaphor of adversity in their own, inimitable way, no baubles.”

Creative director, MPC, Alex Lovejoy, added: "We always knew the Burberry ‘Festive’ film was going to be a special project. The film showcases our ambition to challenge the ordinary and push the boundaries of remote post-production. A key element was building the falling ice blocks, to do this successfully it was essential to capture data on set, so we took detailed photogrammetry of the streets and referenced real ice blocks shattering. This was used as the base for our CG so that it could be synchronised exactly with the live action. We are all incredibly proud of the final film, which was a lot of fun to create."

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Client

CLIENT: BURBERRY

CHIEF CREATIVE OFFICER: RICARDO TISCI

CHIEF MARKETING OFFICER: ROD MANLEY

VP, CREATIVE: RACHEL CROWTHER

ART DIRECTORs: AL WATTS and SEAN BELL

DIRECTOR OF PRODUCTION: ROSE PERCY

SENIOR PRODUCER: ASHA JONEJA

PRODUCER: CARA GILLIES

PRODUCTION COORDINATOR: REBECCA HADDAWAY

SENIOR MANAGER, POST PRODUCTION: LUKE STAZAKER

STYLING EDITOR: SUSIE MILLER

JUNIOR STYLING EDITOR: FRAN DYKE

ASSISTANT STYLIST: JACK CLEMENTS

Agency and Production

AGENCY & PRODUCTION company: RIFF RAFF FILMS

CREATIVE & DIRECTION: MEGAFORCE

EXEC PRODUCER/OWNER: MATTHEW FONE

PRODUCER: NICK GOLDSMITH

PRODUCTION MANAGERS: HANNAH FOWLES-PAZDRO / GEORGIA MILLS

CHOREOGRAPHER: (LA)HORDE

1ST ASSISTANT DIRECTOR: BEN GILL

DOP: KATELIN ARIZMENDI

GAFFER: RICHARD OXLEY

STYLIST: IB KAMARA

PRODUCTION DESIGNER: MARCO PUIG

STYLIST: LUCY FEWELL

Editorial

EDITOR: JOE GUEST, FINAL CUT

SFX: PAUL MANN, NEIL GAWTHROP

Post-production

POST PRODUCTION: MPC

VFX PRODUCER: RYAN HANCOCKS

2D LEAD: ALEX LOVEJOY

3D LEADS: FABIAN FRANK / ROB RICHARDSON

COLOURIST: MATTHIEU TOULLET

SOUND DESIGN: SAM ASHWELL @ 750MPH

CAST: ZHANE SAMUELS, KEVIN BAGO, ROBINSON CASSARINO, CHANTEL FOO

Film Lab

Film Lab: Cinelab London

Film Lab Commercials Producer: Aarti Mahtani

Film Lab Creative Director: Joce Capper

Music

SONG AND MUSIC CREDIT: 'SINGIN’ IN THE RAIN'

WRITTEN BY: NACIO HERB BROWN / ARTHUR FREED

PUBLISHED BY: EMI MUSIC PUBLISHING LIMITED

VOCALS PERFORMED BY: DREYA MAC.

PRODUCED & ARRANGED BY: LANK AND TANK FOR TWENTY BELOW MUSIC

MUSIC PRODUCER: EMILY PRITCHARD @ TWENTY BELOW MUSIC

Categories: Clothing and Fashion, Designer

Riff Raff Films, Wed, 11 Nov 2020 10:15:52 GMT