You know that feeling when you're hungry and you end up staring longingly into a companion's plate as they fork each delicious mouthful into their mouth. Well, just imagine being a lizard now and living through that exact same experience.

Weird right? Well, that's how Filipino agency GIGIL chose to show off the power of Mega Tuna in their latest spot. The film shows a woman tucking into her grub, eyes closed and savouring each bite until the camera pans into a hungry lizard. The next part of the film needs to be seen to be believed but takes putting yourself in someone else's shoes to a new level.

Pia Bernabe, brand manager of Mega Tuna, explains how this whimsical and entertaining video came about. “We noticed that anyone who sees someone eating Mega Tuna feels a sense of “inggit” by seeing how that person enjoys each bite with matching eyes closed as they savor the pure goodness and rich flavor of Mega Tuna. Who wouldn’t feel envious when they see someone eating like that? Through this, we’re able to convey our message of switching and trying out Mega Tuna and instilling the message of maiinggit ka sa sarap, [everyone wants to have it]” she says.