Thu, 17 Aug 2017 09:37:59 GMT
After being appointed agency of record for Men’s Wearhouse in the US and Moores Clothing for Men, EP+Co has launched a new campaign titled 'The Tailor'.
In launching the new campaign, EP+Co wanted to focus on real men and the challenges they face finding the right fit. And how the experience at both Men’s Wearhouse and Moores can deliver that to them. The Tailor is a visual manifestation of each brand, epitomising everything they stand for.
With men spending 99.5% of their lives NOT shopping for clothes, and Men’s Wearhouse and Moores both being well-known fashion retailers, the campaign is designed to have a broader role in a man’s life and to help deliver on the brands’ mission to supply the confidence needed for modern manhood.
The new work kicks off the Fall/Winter campaign for broadcast and online content to drive engagement, awareness, and conversion for both brands and sets the stage for the new voice of Men’s Wearhouse and Moores Clothing.
Matt Stringer, EVP, Marketing, Tailored Brands shared his thoughts on the new partnership: “The men's retail category focuses much more on the clothes than the men who wear them but our extensive research shows that consumers seek brands that relate to them. This new campaign leverages that insight, along with additional data, as we recognise our consumers’ lifestyles, their desires and what it means to be a part of modern manhood. The brand promise has always been to give men more confidence by helping them like the way they look. This new campaign is driven by a spirit of self-acceptance that clothes should fit the size of the man - not just S, M, L or XL. We wanted a strategic and creative agency partner that could help us build these emotional connections with our consumers. EP+Co has proven they can help generate content-driven messaging that can fuel our brand.”
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Colour Assistant: Alex Jimenez
Colourist: Mike Howell
Colour Producer: Claudia Guevara
Director: Michael Sugarman
DOP: John Barr
Executive Producers: Noah Goldsmith
Head of Production: Fyza Griggs
Production Company: Big Nest
Line Producer: Karen Wolfe
Audio Post Production: Sonic Union
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Music Production: JSM Music
Producer: Mike Boris
Sound Engineer: Fernando Ascani
Edit Company: EP+Co, New York, NY
Editor: Jason Yantz
Art Director: RG Lacandola
Chief Creative Officer: Con Williamson
Copywriter: Will Isom
Creative Agency: EP+Co
Executive Creative Director: John Cornette
Managing Director: Kat Shafer
Producer: Danny Miller/Jillian Cornette
Categories: Clothing and Fashion, Day WearEP+Co, Thu, 17 Aug 2017 09:37:59 GMT