Meet the Pros Behind Breakbot's 'My Toy' Promo with Sid Lee Paris

Sid Lee Paris recently released a series of mini-films to showcase their work on the new interactive music video for hit artist Breakbot, “My Toy”. The collection of case studies is the backbone of the clip, which features amateur professionals who were chosen from all over France through the business directory PagesJaunes, (France's Yellow Pages). Click here to view the site.

Before the action begins, viewers are invited to “Click on the video to discover the pros who are hiding behind this clip”. As it continues, the audience can pause the action, whereupon a collection of icons appears on screen. When clicking an icon, the corresponding professional explains their contribution through an interview and information on how to contact them appears on the screen. Thanks to Sid Lee Paris’s creative work, viewers are given a unique in-depth view of the ‘making of’ a music video and get a rare behind the scenes look at the set.