Meet the New Bixby in Samsung's Slice-Of-Life Spots

To officially launch the new Bixby, Samsung’s intelligent assistant, and Samsung SmartThings, UNIT9’s Jacob Hinmon directed a series of films to showcase the innovative product features.

Commenting on the work, UNIT9's Jacob Hinmon said: "What drew me to this project was the diverse types of content outlined in the creative brief. This allowed me to create work in several different styles: anthemic product intro, slice-of-life character storytelling and short in-studio scenarios highlighting product features. It was all in there. Each individual spot had a unique character or creative challenge to sink my teeth into. Giving each spot my personal touch while maintaining brand continuity across the board was a ton of fun. It was a real pleasure working with the Beyond agency team as well as the Samsung client to bring this campaign to life.”