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Meet the Man Behind the Myth in Aldi's Much Anticipated Christmas Campaign

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Touching Christmas campaign developed by BMF Sydney

Meet the Man Behind the Myth in Aldi's Much Anticipated Christmas Campaign
Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms... it would be un-Australian not to. 

In BMF Sydney's new Christmas campaign for ALDI, a most unexpected guest turns up in the most unexpected place.

The new campaign launched with unbranded teasers for TV and across all channels including TV, Online Video, Social, Website, Weekly Catalogue, Digital Display, In Store POS, Radio, Outdoor, and Press.

Screen Shot 2018-11-12 at 9.25.27 am.jpgSays Alex Derwin, Executive Creative Director, BMF: The More the Merrier is an idea that places ALDI right where it should be at Christmas - between the Aussie generosity of spirit and the reality of not blowing your budget sky-high. It's our second year executing the platform and this time we've told a deeper story across more channels.

Says Paul Coles, General Manager, ALDI at BMF: "We're incredibly proud of the Christmas campaign this year. It's a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa - all set against a beautiful backdrop of the Australian outback. With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with ALDI."

Adds Mark Richardson, Marketing Director, ALDI: "Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.
"Our aim this year was to use the more the merrier platform to tell a great Christmas story and at the same time showcase our amazing offer. We're really proud of the outcome."

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Post Production / VFX

Post Production Company: Alt.VFX


Edit Company: The Editors

Editor: Mark Burnett

Creative Agency

Account Executive: India Gates

Agency Producer: Claire Seffrin

Art Director: Tom Johnson

Copywriter: Chris Berents

Creative Agency: BMF Sydney

Creative Director: David Fraser and Dantie Van Der Merwe

Executive Creative Director: Alex Derwin

Executive Planning Director: Christina Aventi

Group Account Directors: Aisling Colley

Head of Planning: Alison Tilling

Managing Director: Stephen McArdle

Planner: Kellie Box

Senior Account Manager: James Arnold

Production Company

Director: Hamish Rothwell

DOP: Germain McMicking

Executive Producer: Sam Long

Music: Turning Studios

Music Composer: Elliott Wheeler

Producer: Andrew McLean

Production Company: Goodoil Films

Media Agency

Media Agency: Zenith Media


Sound Design: Rumble Studios

Genres: Music & Sound Design, People, Tabletop

Categories: Supermarkets, Retail and Restaurants

BMF, Mon, 12 Nov 2018 01:35:41 GMT