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Meet the Man Behind the Myth in Aldi's Much Anticipated Christmas Campaign

Creative

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Touching Christmas campaign developed by BMF Sydney

Meet the Man Behind the Myth in Aldi's Much Anticipated Christmas Campaign

Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms... it would be un-Australian not to.

In BMF Sydney's new Christmas campaign for ALDI, a most unexpected guest turns up in the most unexpected place.

The new campaign launched with unbranded teasers for TV and across all channels including TV, Online Video, Social, Website, Weekly Catalogue, Digital Display, In Store POS, Radio, Outdoor, and Press.

Says Alex Derwin, Executive Creative Director, BMF: The More the Merrier is an idea that places ALDI right where it should be at Christmas - between the Aussie generosity of spirit and the reality of not blowing your budget sky-high. It's our second year executing the platform and this time we've told a deeper story across more channels.

Says Paul Coles, General Manager, ALDI at BMF: "We're incredibly proud of the Christmas campaign this year. It's a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa - all set against a beautiful backdrop of the Australian outback. With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with ALDI."

Adds Mark Richardson, Marketing Director, ALDI: "Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.

"Our aim this year was to use the more the merrier platform to tell a great Christmas story and at the same time showcase our amazing offer. We're really proud of the outcome."