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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Meet the King of the Unexpected in New Sky Vegas Spot

22/02/2018
Production Company
London, UK
3.7k
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Annex's Oscar Cariss directs suave new ad created by Krow

Annex director Oscar Cariss brings the King to life with a TVC campaign for Sky Vegas through Krow Communications. Oscar adds his humour and panache with colourful styling, quirky art direction and a cool performance from the main man himself. 

The ‘King of the Unexpected’ is a brand advocate who extols his love of living a life full of ‘unexpectations’. He lives for the buzz of anticipation and the thrill of the unexpected, which is why he plays online slots at Sky Vegas. This film plays on the feeling of liberation when we play for playing’s sake.

Nigel Roberts, CD at Krow said: “The thrill of anticipating the unknown and the unexpected is a fundamental human emotion. So this campaign taps into that, and will continue to celebrate it in a series of fun and unexpected ways.”

The through-the-line campaign, which comprises digital, social, TV, OOH and radio activity, broke with online pre-launch films, OOH and digital display on Monday 12th February ahead of its official unveiling on TV on Friday 2nd March. It runs for four months with media planning and buying through Mediacom Leeds.

Krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous incumbent was mcgarrybowen.

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