Mon, 13 Apr 2015 10:20:55 GMT
Ziploc has announced a new advertising campaign in support of the debut of a new product design innovation: Easy Open Tabs. Now Ziploc bags are easier to use than ever before, even in the stickiest of situations.
The advertising campaign, created in collaboration with creative agency Energy BBDO, puts the new product to the test among some of the brand’s most loyal and rugged users, moms. “Tough Mother” shows real life mothers traversing a custom created hyperbolic obstacle course representing some of the most strenuous hurdles that moms face every day, with the help of new Ziploc bags with Easy Open Tabs. From opening a bag of leftovers with slippery hands, to opening and passing back snacks in the car with a single hand and eyes on the road, Ziploc withstands the many tests of mom’s busy day, and enables her to triumph over the chaos of her day just a little bit easier.
In addition, the brand has partnered with one of the most challenging events around— Tough Mudder—in honor of moms who are taking on a new challenge and proving what they’re capable of.
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Director: James Frost
Producer: Sam Khazaeni
Production Company: Honey Badger
Edit Company: Beast
Editor: Angelo Valencia
Account Executive: (Senior) Emmalee Anderson
Art Director: Amy Ditchman
Chief Creative Officer: Mark Taylor
Content Director: (Executive) Brian Cooper
Copywriter: Dan McCormack
Creative Agency: Energy BBDO
Director of Integrated Production: Rowley Samuel
Executive Creative Director: Mike Roe
Executive Producer: Melissa Barany
Senior Producer: Elena Robinson
Categories: Home Appliances, KitchenEnergy BBDO, Mon, 13 Apr 2015 10:20:55 GMT