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Meet Some Real Tough Mothers with Energy BBDO's New Ziploc Campaign

Creative 465 Add to collection

New spot directed by Honey Badger's James Frost emulates the 'Tough Mudder' challenge

Meet Some Real Tough Mothers with Energy BBDO's New Ziploc Campaign

Ziploc has announced a new advertising campaign in support of the debut of a new product design innovation: Easy Open Tabs. Now Ziploc bags are easier to use than ever before, even in the stickiest of situations. 

The advertising campaign, created in collaboration with creative agency Energy BBDO, puts the new product to the test among some of the brand’s most loyal and rugged users, moms. “Tough Mother” shows real life mothers traversing a custom created hyperbolic obstacle course representing some of the most strenuous hurdles that moms face every day, with the help of new Ziploc bags with Easy Open Tabs. From opening a bag of leftovers with slippery hands, to opening and passing back snacks in the car with a single hand and eyes on the road, Ziploc withstands the many tests of mom’s busy day, and enables her to triumph over the chaos of her day just a little bit easier. 

In addition, the brand has partnered with one of the most challenging events around— Tough Mudder—in honor of moms who are taking on a new challenge and proving what they’re capable of.


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Production Company

Director: James Frost

Producer: Sam Khazaeni

Production Company: Honey Badger

Offline

Edit Company: Beast

Editor: Angelo Valencia

Creative Agency

Account Executive: (Senior) Emmalee Anderson

Art Director: Amy Ditchman

Chief Creative Officer: Mark Taylor

Content Director: (Executive) Brian Cooper

Copywriter: Dan McCormack

Creative Agency: Energy BBDO

Director of Integrated Production: Rowley Samuel

Executive Creative Director: Mike Roe

Executive Producer: Melissa Barany

Senior Producer: Elena Robinson

Genres: Comedy

Categories: Home Appliances, Kitchen

Energy BBDO, Mon, 13 Apr 2015 10:20:55 GMT