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Meet R/GA's Phil Dorsett



The junior copywriter talks about his journey to R/GA and how his mentors have influenced his career

Meet R/GA's Phil Dorsett
Reading, working on his car and films are just three of the things that inspire Bahamas-born junior copywriter, Phil Dorsett. Here, he talks about his journey to R/GA and how his mentors have influenced his career so far.

When did you realise you wanted to be a copywriter?

Phil Dorsett > With a background in photography, I actually started my school career as an art director. I later began to take a focus on writing after talking with creatives in the industry. I realised that I really wanted to craft stories and the rest as they say is history.

Do you have a mentor? How have they helped you in your career development?

Phil > I actually have a few people who I consider my mentors. I’ve always been a naturally inquisitive person and having people who've done it already to run your questions by can be a big help. They’ve helped me tremendously by not only giving me sound advice but also opening doors for me and creating opportunities. I can’t stress enough the importance of good mentorship!

What sparks your creativity? How do you share that with others?

Phil > So many things but like I said previously I’m a photographer as well and that always seems to get the creative juices flowing. I share with the world like millions of others through social media. I’ve found architecture and abstract still life to be my main sources of inspiration. If anyone feels so inclined, you can check some of it out on my Instagram.

Where do you find creative inspiration?

Phil > I’m a guy with a lot of hobbies (sometimes I think too many) so I can be inspired by a variety of sources on any given day. From reading, building computers, working on my car, or watching films. I also believe in surrounding myself with people that inspire me. I’m fortunate enough to have friends that are extremely talented in their respective fields and they inspire me on a daily basis.

Do you have any passion for projects outside of work?

Phil > After work or on the weekends, I’m usually diving headfirst into one of my previously stated hobbies. I’ve also recently become a resource to students at my Alma Mater, answering whatever questions they may have about graduating, getting a job, etc.

What advice do you have for up and coming copywriters?

Phil > For writers especially I think it’s very important to find your voice and be true to yourself. In an increasingly media-driven world, it’s become commonplace for any and everyone to put out content. This, in turn, waters down the landscape and (IMO) makes the case for writers with their own distinctive voice to thrive.

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R/GA New York, Mon, 11 Jan 2021 16:26:58 GMT