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Meet Kevin, Taylor James' Newest Mascot

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Creative Director Jerome Haupert flexes his creative muscles

Meet Kevin, Taylor James' Newest Mascot

If you’ve been following Taylor James on social media recently, you will have spotted the new addition to its mascot family: Kevin.

Before Christmas he was found frolicking in snow capped mountains for their festive film shoot. The backdrop of snowy mountains came from their colossal stock library and was splattered with 3D helicopters and TJ production crew, huge shiny red and gold presents. This image was used for the company's 2013 Christmas cards – hope he brightened up your desk.

Designed by Creative Director Jerome Haupert (equally as mischievous, perhaps not so furry…) over the wet winter Britain has been having, the creature was built in CGI – a little modelling, rendering, rigging and they could make him as gigantic, outlandish and huggable as they  very well chose. And thus, Kevin was born.

His next adventure – Kevin and the Mini – shows him chasing the classic British car down a country lane. 

So where did the idea of Kevin, and this black and white movie in particular come from? Jerome reveals his original vision and how Kevin was developed into the big friendly creature he is now.

“It all stemmed from some test footage we shot with the help of the guys at Iron Box Films. In true British style, when the time came to shoot on location… it rained. So we had no choice but to shoot the material in very wet conditions. Looking back through the footage back at the studio, we pondered whether to fix it in post-production, making it appear dry and bright, or what else we could do with it for the best outcome. Then we decided to play with the bad weather and the ‘gloomy’ undertone. Working with this style, we turned the whole picture into black and white to get something quite moody with strong contrasts.” Jerome Haupert, Creative Director explains.

Have a look at Taylor James' making of to see the before and after and Kevin’s character development… wouldn’t it be great to be able to manipulate the British weather in real life?

Check more out at: http://www.taylorjames.com/kevin-car

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Genres: Animation, Comedy, Visual VFX

Taylor James, Thu, 20 Mar 2014 15:25:17 GMT