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Meet Gaius the Groundskeeper in The HISTORY Channel’s ‘Colosseum’ Campaign

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Channel partners with Valiant Pictures to illustrate the rise and fall of the Roman Empire

Meet Gaius the Groundskeeper in The HISTORY Channel’s ‘Colosseum’ Campaign

One of the most exhilarating and brutal times in the history of humanity is evident in the rise and fall of the Roman Empire. The HISTORY Channel brings to life the dramatic time period in 'Colosseum', paired with an ad campaign 'interviewing' an overlooked and little-known arena mainstay produced by production company Valiant Pictures. The 'Colosseum' ad campaign introduces the head groundskeeper, Gaius Falco, who sheds a comedic light on the dark reality of the Colosseum activities.

In the campaign audiences meet Gaius Falco, head groundskeeper of the Colosseum, who shares some interesting behind-the-scenes details of his job. Featuring various animals including a lion and leopards on the prowl in the arena, we see a man attempting to fight back. Falco keeps the mood lighthearted and comedic for viewers commenting that he likes to “repurpose the leftovers” and to steer clear of the hyena--“it’s very gamey”. The ad underscores a day in the life of the groundskeeper offering viewers a unique and personal look inside history’s most iconic empire. 

History "Colosseum: Grill" from Valiant Pictures on Vimeo.


History "Colosseum: Pompeii" from Valiant Pictures on Vimeo.


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CREDITS

Client: HISTORY

Executive Creative Director: Tim Nolan

VP, Brand Creative: Matt Neary

VP, Marketing Production: Kate Leonard

EP, Marketing Production: Sarah Walker

Creative Director: Kim Ferraro

Producer: John Schlirf

Production Company: Valiant Pictures

Founding Partner & EP: Matthew D’Amato

Founding Partner & EP: Vincent Lin

Executive Producer: Adam Zimmer

DP: Tobia Sempi

Production Designer: Mark C. Davis Jr.

HMU: Kristen Saia

Wardrobe: Emily Nagrecha

Genres: Comedy

Categories: TV and Radio, Media and Entertainment

Press Kitchen, Wed, 03 Aug 2022 01:56:09 GMT