Tip Top has launched ‘Sandwich Thins’, a softer, lighter lunch alternative for the whole family. 

With only 99 calories per serving Tip Top Sandwich Thins are a lighter way to enjoy the pleasure and softness of bread. They are deliciously soft and tasty and are pre-sliced to make six sandwiches. Baked in Australia, Sandwich Thins are suitable for topping, filling and toasting for a quick and delicious lunch. They are the deliciously different lunch time solution the whole family will love. And when there’s something new at the family lunch table, everyone gives it a go. Even imaginary friends.

Tip Top Senior Brand Manager, Susan Tahmasian, said:“Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different. Not only are Tip Top® Sandwich Thins a welcome and versatile addition to the segment, they are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.” 

Fuzzles, the imaginary friend, was brought to life by Oddstudios, the makers of ’Where the Wild Things’ and ’Mad Max Fury Road. Five technicians and a load of of animatronics were used to create his intricate facial expressions. 

The campaign will run in Australia and New Zealand in TV, OOH, Digital, Social.