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Meet Fuzzles: The Furry Loveable Face of Tip Top's New ‘Sandwich Thins’

Creative 238 Add to collection

Put together by BMF, the new furry mascot created by Oddstudios, promotes the bread company's new lighter range

Meet Fuzzles: The Furry Loveable Face of Tip Top's New ‘Sandwich Thins’
Tip Top has launched ‘Sandwich Thins’, a softer, lighter lunch alternative for the whole family. 

With only 99 calories per serving Tip Top Sandwich Thins are a lighter way to enjoy the pleasure and softness of bread. They are deliciously soft and tasty and are pre-sliced to make six sandwiches. Baked in Australia, Sandwich Thins are suitable for topping, filling and toasting for a quick and delicious lunch. They are the deliciously different lunch time solution the whole family will love. And when there’s something new at the family lunch table, everyone gives it a go. Even imaginary friends.

Tip Top Senior Brand Manager, Susan Tahmasian, said:“Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different. Not only are Tip Top® Sandwich Thins a welcome and versatile addition to the segment, they are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.” 

Fuzzles, the imaginary friend, was brought to life by Oddstudios, the makers of ’Where the Wild Things’ and ’Mad Max Fury Road. Five technicians and a load of of animatronics were used to create his intricate facial expressions. 

The campaign will run in Australia and New Zealand in TV, OOH, Digital, Social.
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Audio Post Production: Rumble Studios


Editor: James Ashbolt/ ARC Edit

Post Production / VFX

Post Production Company: Blockhead VFX

Production Company

Costume Designer: Odd Studios (Fuzzles)

Director: Cate Stewart

DOP: Crighton Bone

Executive Producer: Nick Simkins

Producer: Sarah Nichols

Production Company: Jungle


Advertiser: George Weston Foods

Marketing Director: Graeme Cutler

Marketing Manager: Vanessa Kennedy

Creative Agency

Account Executive: James Ricupito

Agency Production: Tamara Kennon and Claire Seffrin

Creative Agency: BMF

Executive Creative Director: Cam Blackley

Group Creative Director: Kura Tyerman

Managing Director: Stephen McCardle

Planner: Emily Field

Senior Art Director: Lauren Barnes

Creatives: Stephanie Allen, Millicent Malcolm

BMF, Thu, 04 May 2017 11:23:25 GMT