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Meet Dave, the Man Whose 'Bleep Don't Stink' in Febreze Super Bowl Ad

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Grey New York and director Bryan Buckley bring a little family-friendly toilet humour to the big game

Meet Dave, the Man Whose 'Bleep Don't Stink' in Febreze Super Bowl Ad

Febreze returns for Super Bowl LII to introduce the world to Dave, the only man whose #BleepDontStink.

Created by Grey New York, and directed by Hungry Man's Bryan Buckley, the new campaign shines a humorous light on this ordinary man with an extraordinary characteristic and highlights a unique cast of characters - his mom, dad and coach - who are awed by this faecal anomaly. While Dave doesn’t need it, party goers everywhere will appreciate Febreze.

The commercial will appear in Q2 in the big game.

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Creative Agency

Art Director: Reagan Fromm

Chief Creative Officer: (Deputy) Jeff Stamp

Copywriter: Lesley Scheuermann

Creative Agency: Grey New York

Group Creative Director: Lance Parrish

Planning Director: Justine Feron

Senior Planner: Jeremy Ho

Worldwide Chief Creative Officer: John Patroulis

Partner: Caroline Winterton


Edit Assistant: Joshua Berger

Edit Company: Cosmo Street

Editor: Tom Scherma

Executive Producer: Maura Woodward

Production Company

Director: Bryan Buckley

Executive Producer: Kevin Byrne, Mino Jarjoura, Dan Duffy

Head of Production: Jacki Sextro

Production Company: Hungryman


Advertiser: P&G/Febreze

Post Production / VFX

Colour EP: Rochelle Brown

Colourist: Fergus McCall

Telecine: The Mill

VFX: Switch FX

VFX Producer: Diana Dayrit, Cara Flynn

Genres: People, Comedy

Categories: Air Fresheners, Home

Stink, Wed, 31 Jan 2018 17:32:44 GMT