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Creative in association withGear Seven
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Meet Bob: Volvo's High-Rolling, Money-Saving Truck Driver
21/08/2019
Group745
Advertising Agency
Gothenburg, Sweden
299
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Forsman & Bodenfors launches 'The Cash Machine' to spotlight how customers can live a little and save a lot
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Two years ago, Volvo Trucks introduced the first generation of its Turbo Compound engine in their Volvo VNL model range. Following on the success of that technology and the positive customer and driver feedback on fuel savings and drivability, Volvo engineers started working on the next generation, which delivers fuel savings up to 11% compared to 2015 model-year trucks. These are significant improvements, not only considering the environmental impact, but also delivering substantial fuel cost savings for fleets and owner-operators.

To highlight these benefits, Volvo Trucks has launched 'The Cash Machine' with Forsman & Bodenfors, a communications campaign in which we meet Bob, a fictional owner-operator. Bob is experiencing significantly improved fuel economy with the new Turbo Compound engine, and is able to spend the money saved on his high-end lifestyle.


“Fleets and professional drivers in the trucking industry have important and demanding jobs and work hard every day delivering goods and services across North America,” said Fredrik Klevenfeldt, director of brand and marketing communications at Volvo Trucks North America. “I think our customers deserve entertaining industry-related content in order to share a smile once in a while. This communications campaign takes a more light-hearted look at the benefits the improved Turbo Compound can deliver.”

No matter where Bob stops on his route, he’s given the VIP treatment, with gourmet lunches at his favorite truck stop, to high-end treatment at the barber shop and driving a gold-plated Volvo VNL. Bob has unlocked the key to financial success and embraces the adage of “Live a little. Save a lot.”

The communications campaign has launched on Volvo Trucks North America’s social media channels and a dedicated landing page has been created for the assets.

“We wanted to highlight the benefits of the new Turbo Compound engine in an unconventional and unexpected way,” said Fredrik. “While most customers won’t likely spend their savings the way Bob does, it highlights how the new Turbo Compound can improve bottom-line earnings and financially benefit fleets, company drivers and owner-operators.”

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