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Meerkats Put Aussies to the Test in New Compare the Market TVC

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VCCP Sydney teams with Passion Pictures to introduce the 'Meer-busters'

Meerkats Put Aussies to the Test in New Compare the Market TVC launched its latest TVC across Australia yesterday to provide clarity on Lifetime Health Cover (LHC) and other myths surrounding private health insurance. 

Created by VCCP Sydney and produced by Passion Pictures, the TVC – ‘Meer-busters’ – sees the meerkats hit the streets to quiz Aussies on what they think LHC is, highlighting that anyone who hasn’t taken out private hospital cover by their 31st birthday will be hit by a 2% annual cumulative loading on top of their premiums when they eventually take out cover. The essence of the government-introduced LHC is the longer you delay, the more you pay.

Jenny Williams, CMO of, said: “The strategy behind the Meer-busters campaign is to understand people’s pain points when it comes to their health insurance. Health insurance is a confusing category and we want to help people get on the front foot when it comes to their health needs and clear up any confusion around LHC and other common misconceptions. 

“We have a team of consultants who are committed to demystifying health insurance and providing consumers with all the information they need to make empowered decisions when it comes to their individual health insurance needs.” 

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Post Production / VFX

Post Production Company: Stone Dogs


Advertiser: Compare the Market

Chief Marketing Officer: Jenny Williams

Marketing Campaign Specialist: Carolina Perez Rebolledo

Production Company

Production Company: Passion Pictures

Director: Dave Scanlon, Josh Logue

Producer: Sophie Woods, Kate Goodwin, Juliette Stern

Creative Agency

Creative Agency: VCCP Sydney

Creatives: Jade Sturman

Senior Creative: Chris Willis

TV Producer: Carly Parris

Genres: Comedy, Visual VFX

Categories: Insurance, Finance

VCCP Sydney, Wed, 30 May 2018 12:42:49 GMT