Wed, 02 Oct 2019 10:36:57 GMT
Leading insurance comparison service Compare the Market has launched its first chapter of their new campaign to the nation on Sunday night via its latest TVC.
The TVC – ‘Possum Problems’ – sees our favourite meerkats run for their lives after a case of mistaken identity. While enjoying some time at home Aleks and Sergei receive an uninvited guest, Barry the possum catcher, who failing to properly compare, is adamant they are possums and not meerkats. Barry’s mistake forces poor Aleks and Sergei to escape into the Australian bush, where they find themselves lost.
Louisse Brady, general manager of brand at Compare the Market, said: “By bringing our Meerkats to life through this fun story line, we aim to drive a positive emotional connection to our brand and connect Australians to the benefits of comparison. We wanted to take a more light-hearted approach with this new TV campaign to show consumers that no matter what you’re looking to purchase or switch to, it pays to compare.”
Paul Sharp, creative director for VCCP Sydney, explains that ‘Possum Problems’ has progressed since Aleks and Sergei moved into Brushtail Place and got to know their neighbours and new home. The fun and games has come to a grinding halt for the meerkats as a new visitor makes a big disruption to their new, Aussie lifestyle.
“We saw Aleks and Sergei settle into their new neighbourhood and surroundings in the last two campaigns, but now we have our furry duo facing their latest adversary - a possum catcher!"view more - CreativeVCCP Sydney, Wed, 02 Oct 2019 10:36:57 GMT