Médis Insurance Helps Make Cancer Care Easier in Touching Campaign

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The film from VMLY&R shows the affects of cancer care on families and what insurance can do to help
Médis Insurance Helps Make Cancer Care Easier in Touching Campaign

Cancer care insurance doesn’t make things easier. But it makes them less hard.

In cancer-related illnesses, having good health insurance doesn't make it easier. But it helps to not make them harder. Starting with this, VMLY&R created a story where a family is faced with the disease. And yet, it gives a twist of both the unexpected and inspiration, showing a light moment in a dark situation. 

Médis is one of Portugal's leading health insurance companies and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies. The objective of the campaign is to guarantee that clients would not want to reject the new insurance policy cost update and to get new clients on board. Since people prefer to not talk about cancer, VMLY&R Lisbon came up with a commercial full of emotion and an unexpected story.

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Agency: VMLY&R Lisbon

Title: The Visit

Creative director: Pedro Ferreira

Creative Team: João Ribeiro, Maria João

Strategy: Maria do Carmo Silveira


Client: Medis/ Ageas group

Producer: Estela Rocha

Executive Producer: Alberto M. Rodrigues

Producer: Marco Martins

Director of Photography: João Ribeiro

Post Production Vídeo and Sound: Íngreme

Genres: People, Storytelling

Categories: Health care, Beauty & Health

VMLY&R - EMEA, 7 months ago