MullenLowe EMEA
Wed, 11 Nov 2020 11:56:44 GMT
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Medieval Knights Make a Meaningful Career-Move for Affligem Beer
Craft beer brand Affligem launches Dutch campaign ‘Make beer, not war’ with MullenLowe Alfred
Some things sound too good to be true, until they actually turn out to be true. HEINEKEN-owned beer brand Affligem was originally founded by knights who decided to lay down their arms and devote their life to brewing beer. In other words: make beer, not war. In its launch campaign for the Netherlands, the brand celebrates this remarkable history.
The Affligem campaign features a medieval battle near an eponymous village. When one of the knights refuses to fight any longer after slightly damaging his attire, some of his colleagues are quick to follow. After a short brainstorm on how to give new meaning to their lives, they decide to follow their hearts and devote their lives to what truly makes them happy. Affligem is born.
Client: Heineken Nederland
Eindverantwoordelijke klant: David Lette, Etienne Bachellier, Nannette de Koning, Frida Boeke, Marc Scholten, Thijs Gussenhoven
Bureau: Alfred International
Strategy: Paul van Kuilenburg
Account: Mark de Leeuw, Irene Spronk
Creative: Jorn Kruijsen, Jeroen van de Sande, Rogier Mahieu
Agency Producer: Carmen Ramsaran
Production: CZAR
Director: Bart Timmer
Producer: Wies Dammers, Karlijn Paardekooper
D.O.P.: Robbie van Brussel
Editor: Martin Heijgelaar (MRTN)
VFX: Postoffice
Grading: De Grot
Sound design: Ambassadors
Genres: Comedy, People, Dialogue
Categories: Beers, Alcoholic Beverages
MullenLowe EMEA, Wed, 11 Nov 2020 11:56:44 GMT
